PRAMUDYA, MUHAMAD ARDY (2019) PERBEDAAN PERILAKU SELFIE BERDASARKAN KELOMPOK USIA DAN TINGKAT SELF-ESTEEM PADA PENGGUNA MEDIA SOSIAL. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to see the differences in self-behavior based on group of age and Self-Esteem level on social media users. The study involved teenagers and young adults according to Erikson's developmental theory as respondents and to measure self-esteem rate using Rosenberg's Self-Esteem Scale (SES). This research uses a quantitative approach with non-experimental comparative method. The results of this study are; 1) There was no significant difference in selfie behavior based on group of age of social media users. 2) There is no significant difference of selfie behavior based on self-esteem level on social media users. Keywords: Selfie, Adolescent, Youug Adult, Self-Esteem, Social Media Penelitian ini bertujuan untuk melihat perbedaan perilaku selfie berdasarkan kelompok usia dan tingkat Self-Esteem pada pengguna media sosial. Penelitian ini melibatkan kelompok usia remaja dan dewasa muda sesuai teori perkembangan Erikson sebagai responden dan untuk pengukuran tingkat self-esteem menggunakan Self-Esteem Scale (SES) yang dibuat Rosenberg. Penelitian ini menggunakan pendekatan kuantitatif dengan metode komparatif non-eksperimental. Hasil penelitian ini adalah; 1) Tidak terdapat perbedaan perilaku selfie yang signifikan berdasarkan kelompok usia pada pengguna media sosial. 2) Tidak terdapat perbedaan perilaku selfie yang signifikan berdasarkan tingkat self-esteem pada pengguna media sosial. . Kata kunci: Selfie, Remaja, Dewasa Muda, Self-Esteem, Media sosial
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