REBRANDING LOGO DAN PENERAPANNYA PADA MEDIA PROMOSI PT.ERO CITRA MANDIRI

RAHMAN, BAYU ADITYA (2019) REBRANDING LOGO DAN PENERAPANNYA PADA MEDIA PROMOSI PT.ERO CITRA MANDIRI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PT.Ero Citra Mandiri adalah perusahaan yang bergerak dibidang perawatan gedung, target utama yang dituju adalah perusahaan yang memiliki cabang yang lebih dari satu. Namun yang kita semua ketahui bahwa membidik konsumen perlu menonjolkan identitas diri. Dalam hal ini adalah identitas atau citra merek perusahaan, salah satu faktor yang mempengaruhi konsumen adalah Logo. Pada penulisan ini penulis ingin merancang ulang identitas visual PT.Ero Citra Mandiri karena logo yang terdapat pada perusahaan saat ini belum bisa mewakili atau belum menggambarkan visi dan misi perusahaan. Sehingga kurang dimengerti masyarakat. Dengan merancang ulang identitas visual dari PT.Ero Citra Mandiri diharapkan mampu menuangkan nilai visi dan misi serta jasa yang ditawarkan kedalam bentuk Identitas Visual Logo. Penulis berharap masyarakat dapat memahami nilai dari PT.Ero Citra Mandiri dengan hanya melihat logonya. Dengan hal ini diharapkan mampu menarik minat masyarakat untuk menggunakan jasa yang ditawarkan oleh PT.Ero Citra Mandiri. Kata Kunci : Rebranding, Perawatan Gedung, Logo, Identitas Visual. REBRANDING LOGO AND IMPLEMENTATION ON PROMOTION MEDIA PT.ERO CITRA MANDIRI Bayu Aditya Rahman 42313010113 ABSTRACT PT. Ero Citra Mandiri is a company engaged in building maintenance, the main target of which is a company that has more than one branch. But what we all know is that targeting consumers needs to highlight their identity. In this case is the company's brand identity or image, one of the factors that influence consumers is the Logo. At this writing the author wants to redesign the visual identity of PT. Citra Citra Mandiri because the logo on the company at this time has not been able to represent or not describe the company's vision and mission. So that people don't understand it. By redesigning the visual identity of PT. Ero Citra Mandiri is expected to be able to put the value of vision and mission and services offered into the form of Logo Visual Identity. The author hopes the public can understand the value of PT. Citra Citra Mandiri by just looking at the logo. With this, it is expected to be able to attract the public to use the services offered by PT. Citra Citra Mandiri. Keyword : Rebranding, Perawatan Gedung, Logo, Identitas Visual

Item Type: Thesis (S1)
NIM: 42313010113
Uncontrolled Keywords: Rebranding, Perawatan Gedung, Logo, Identitas Visual
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.17 Print Media/Media Cetak
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.232 Print Media/Media Tercetak
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 12 Apr 2019 02:24
Last Modified: 12 Apr 2019 02:24
URI: http://repository.mercubuana.ac.id/id/eprint/48444

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