PENGARUH TAYANGAN PROMOSI FOOD VLOGGER CHANEL YOUTUBE MGDALENAF TERHADAP MINAT BELI PRODUK KULINER MAHASISWA/IUNIVERSITAS MERCU BUANA JURUSAN ADVERTISING & MARCOMM ANGKATAN 2016-2017 (EPS. 3 MAKANAN LANGKA DI JAKARTA!)

PRASETIO, DENI (2020) PENGARUH TAYANGAN PROMOSI FOOD VLOGGER CHANEL YOUTUBE MGDALENAF TERHADAP MINAT BELI PRODUK KULINER MAHASISWA/IUNIVERSITAS MERCU BUANA JURUSAN ADVERTISING & MARCOMM ANGKATAN 2016-2017 (EPS. 3 MAKANAN LANGKA DI JAKARTA!). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of food promotion vlogger youtube channel mgdalenaf on the interest in buying culinary products. This study uses SOR theory, namely stimulus, organism, and response. The research method used in this study is a survey research method. Survey research is used to describe or explain current attitudes, opinions, thoughts, and behaviors that cover a particular issue or event involving a number of people. Survey is a research method using a questionnaire as a data collection instrument. The aim is to obtain information about a number of respondents who are considered to represent a particular population. In the survey process, the data collection process for analyzing social data is highly structured and detailed through a questionnaire as the main instrument for obtaining information from a number of respondents who are assumed to represent the population specifically. If Mercu Buana Students of the 2016-2017 Advertising & Marcomm Department do not have the need to consume culinary products, then the Mgdalenaf YouTube food promotion vlogger will not affect the buying interest of Mercu Buana Student culinary products. Keywords: promotional shows, SOR theory, surveys, buying interest, food vlogger, youtube Penelitian ini bertujuan untuk menganalisis pengaruh tayangan promosi food vlogger chanel youtube mgdalenaf terhadap minat beli produk kuliner. Penelitian ini menggunakan teori SOR yaitu stimulus, organism, dan respon. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian survey. Penelitian survey di gunakan untuk menggambarkan atau menjelaskan sikap, pendapat, pikiran, dan prilaku terkini yang yang melingkupi suatu isu atau peristiwa tertentu dengan melibatkan sejumlah orang.Survey adalah metode riset dengan mengunakan kuesioner sebagai instrument pengumpulan datanya. Tujuanya untuk memperoleh informasi tentang sejumlah responden yang dianggap mewakili populasi tertentu. Dalam survey proses pengumpulan data dana analisis data sosial bersifat sangat terstruktur dan mendetail melalui kuesioner sebagai instrument utama untuk mendapatkan informasi dari sejumlah responden yang diasumsiakn mewakili populasi secara spesifik. Apabila Mahasiswa/i Mercu Buana Jurusan Advertising & Marcomm Angkatan 2016-2017 tidak memiliki kebutuhan mengkonsumsi produk kuliner, maka tayangan promosi food vlogger chanel youtube Mgdalenaf tidak akan berpengaruh terhadap minat beli produk kuliner Mahasiswa/i Mercu Buana Kata Kunci: tayangan promosi, teori SOR,survey, minat beli, food vlogger, youtube

Item Type: Thesis (S1)
Call Number CD: FK/PKP. 20 004
NIM/NIDN Creators: 44315010003
Uncontrolled Keywords: tayangan promosi, teori SOR,survey, minat beli, food vlogger, youtube
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: CALVIN PRASETYO
Date Deposited: 13 Mar 2023 06:14
Last Modified: 13 Mar 2023 06:14
URI: http://repository.mercubuana.ac.id/id/eprint/75060

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