JAMAL, MUHAMAD FARAS FEBRIANO (2022) PERANCANGAN VIDEO CLIP PROMOSI SINGLE BAND KAMAR BIRU BERJUDUL BEGITU SAJA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The design entitled "DESIGNING VIDEO CLIP PROMOTION OF THE KAMAR BLUE SINGLE BAND WITH THE SINGLE BAND TITLE ONLY" was motivated by the lack of promotion of the work of the Blue Chamber band through quality visual media that also represents the image of the band. This design is made to design a work in the form of visuals, namely video clips. This design uses visual communication design theory and related theories. This design uses qualitative methods. The results of this research are the visual form and the stages of working on an audio visual work consisting of pre-production, production, and post-production as well as the design elements that support it. Keyword : Video Clip, Promotion, Kamar Biru Perancangan berjudul “PERANCANGAN VIDEO CLIP PROMOSI SINGLE BAND KAMAR BIRU BERJUDUL BEGITU SAJA” dimotivasi oleh kurangnya promosi karya band Kamar Biru melalui media visual yang berkualitas dan juga mewakili citra grup musiknya. Perancangan ini dibuat untuk merancang sebuah karya berupa visual yaitu video klip. Perancangan ini menggunakan teori desain komunikasi visual maupun teori yang berkaitan. Perancangan ini mengunakan metode kualitatif. Hasil dari penelitian ini adalah bentuk visual serta tahapan-tahapan menggarap sebuah karya audio visual yang terdiri dari dari pra-produksi, produksi, dan pasca produksi serta elemen-elemen desain yang mendukungnya. Kata Kunci : Video Klip, Promosi, Kamar Biru
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