RIZKY, RAHMAD (2022) PENDAMPINGAN UMKM RICH STUDIO DALAM PENGELOLAAN DAN PEMBUATAN KONTEN MEDIA SOSIAL YANG BERFOKUS PADA AWARENESS DAN ENGAGEMENT SELAMA 6 BULAN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
MSMEs are one of the important elements in the movement of the economy in Indonesia, so MSMEs need to be the focus for business development. Rich Studio is one of the MSMEs in the field of architecture that has obstacles in utilizing social media as a domain for branding its business. In this assistance, the researcher conducted direct interviews with Richie as the owner of Rich Studio and also made observations. After that, the researcher developed the concept of social media content based on interviews and observations which would later be discussed with Richie, besides that the researcher created a new social media account for Rich Studio. The next step. Researchers create social media content based on the concepts that have been created, several types of content such as feed posts, carrousel/microblog and reels. After that, the researcher started to upload content on social media. This assistance focuses on awareness and engagement of Rich Studio on social media, because basically awareness and engagement will bring a business to the next stage, even to action. The researcher also shared some views with Richie on how to see and recognize the audience and manage social media regularly. Keywords : MSME, Brand Awareness, Engagement UMKM merupakan salah satu elemen penting dalam pergerakan roda ekonomi di Indonesia sehingga UMKM perlu dijadikan fokus untuk perkembangan usahanya. Rich Studio merupakan salah satu UMKM di bidang arstektur yang memiliki kendala dalam memanfaatkan media sosial sebagai ranah untuk mem-branding usahanya. Dalam pendampingan ini Peneliti melakukan wawancara langsung dengan Richie selaku pemilik Rich Studio dan juga melakukan observasi. Setelah itu Peneliti menyusun konsep konten media sosial berdasarkan wawancara dan observasi yang nantinya didiskusikan Kembali dengan Richie, selain itu Peneliti membuat akun media sosial baru untuk Rich Studio. Langkah selanjutnya Peneliti melakukan pembuatan konten media sosial berdasarkan konsep yang telah dibuat, beberapa jenis konten seperti feed post, carrousel/microblog dan reels. Setelah itu Peneliti mulai mengunggah konten di media sosial. Pendampingan ini berfokus pada awareness dan engagement Rich Studio di media sosial, karena pada dasarnya awareness dan engagement akan membawa suatu usaha menuju tahap selanjutnya bahkan sampai action. Peneliti juga membagikan beberapa pandangan kepada Richie tentang bagaimana melihat dan mengenali audiens serta mengelola media sosial secara teratur. Kata Kunci : UMKM, Brand Awareness, Engagement
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