PENGARUH KUALITAS PRODUK, LAYANAN SISTEM INTERNET, DAN CITRA MEREK TERHADAP MINAT PENGGUNAAN INTERNET BANKING (STUDI KASUS PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK. KANTOR CABANG DAAN MOGOT)

HARTOYO, BUDI (2017) PENGARUH KUALITAS PRODUK, LAYANAN SISTEM INTERNET, DAN CITRA MEREK TERHADAP MINAT PENGGUNAAN INTERNET BANKING (STUDI KASUS PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK. KANTOR CABANG DAAN MOGOT). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study was conducted to determine the effect of product quality, internet system, and brand image towards interest the usage of internet banking. The population in this research is BNI branch of Daan Mogot and sample used 100 respondents. Sampling technique in this study is Non Probablity Sampling using incidental sampling method, and data analysis with multiple linear regression. From the results of research indicate that interest in internet banking usage at PT. Bank Negara Indonesia which has the dimension of desire to use the system, suitability of needs, support of using it, recommend it to others, affected by product quality variables consisting of dimensions of product harmonious, product quality can compete, duration of product durability, product security quality, an Internet system service consisting of information presentation, Presentation & 2 Way Communication, Interaction with User, and Transaction Banking dimensions, and brand image variables with corporate image, product / consumer image, and user image dimensions. Keywords: Product Quality, Internet System Services, Brand Image, Interest Usage, BNI branch of Daan Mogot Penelitian ini dilakukan untuk mengetahui pengaruh kualitas produk, layanan system internet, dan citra merek terhadap minat penggunaan internet banking. Populasi dalam penelitian ini adalah nasabah BNI cabang Daan Mogot dan sampel yang digunakan sebanyak 100 responden. Teknik pengambilan sampling dalam penelitian ini adalah Non Probablity Sampling menggunakan metode incidental sampling, dan analisis data dengan regresi linier berganda. Dari hasil penelitian menunjukkan bahwa minat penggunaan internet banking pada PT. Bank Negara Indonesia yang memiliki dimensi keinginan menggunakan sistem, kesesuaian akan kebutuhan, dukungan dalam menggunakannya, merekomendasikannya pada orang lain, dipengaruhi oleh variabel kualitas produk yang terdiri dari dimensi kesesuaian produk, kualitas produk dapat bersaing, jangka waktu ketahanan produk, kualitas keamanan produk, variable layanan sistem internet yang terdiri dari dimensi information presentation, Presentation & 2 Way Communication, Interaction with User, dan Transaction Banking, dan variabel citra merek dengan dimensi citra korporat, citra produk/konsumen, dan citra pemakai. Kata Kunci: Kualitas Produk, Layanan Sistem Internet, Citra Merek, Minat Penggunaan, BNI cabang Daan Mogot.

Item Type: Thesis (S2)
Call Number CD: CD/551. 18 003
NIM/NIDN Creators: 55112110112
Uncontrolled Keywords: Kualitas Produk, Layanan Sistem Internet, Citra Merek, Minat Penggunaan, BNI cabang Daan Mogot
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
300 Social Science/Ilmu-ilmu Sosial > 350 Public Administration and Military Science/Administrasi Negara dan Ilmu Kemiliteran > 352 General Considerations of Public Administration/Pertimbangan Umum Administrasi Publik > 352.3 Executive Management of Public Administration/Manajemen Administrasi Negara
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 05 Nov 2018 01:41
Last Modified: 11 Dec 2021 08:46
URI: http://repository.mercubuana.ac.id/id/eprint/45373

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