PENGARUH PERSEPSI INTERNAL DAN EKSTERNAL PERUSAHAAN TERHADAP KEPUASAN KERJA, KEPERCAYAAN PENGEMUDI DAN KOMITMEN KERJA SERTA DAMPAKNYA PADA LOYALITAS PENGEMUDI GOJEK DI JABODETABEK

PANNYADHIKA, ARIYANANDA (2018) PENGARUH PERSEPSI INTERNAL DAN EKSTERNAL PERUSAHAAN TERHADAP KEPUASAN KERJA, KEPERCAYAAN PENGEMUDI DAN KOMITMEN KERJA SERTA DAMPAKNYA PADA LOYALITAS PENGEMUDI GOJEK DI JABODETABEK. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of internal and external perception of the job satisfaction, driver trust, and job commitment as well as its impact on the loyalty driver gojek at Jabodetabek. The research was conducted on the driver gojek of PT Gojek Indonesia. The data collection is done by survey method. Questionnaires were distributed to gojek driver who had worked at least 6 months with 398 samples. Data analysis technique used is Structural Equation Modeling (SEM). The results showed that working Loyalty is negatively influenced by the beliefs and work commitments. While the application system, the economic benefits, corporate reputation significant effect on job satisfaction and also competition, perceptions of economic and regulatory conditions also significantly affect trust. On the other hand job satisfaction positively affect confidence and impact on work commitment. And this is an impact on the level of loyalty given by the driver Gojek PT Gojek Indonesia. Keywords: System application, the economic benefits, job satisfaction, driver trust, commitment, job loyalty Penelitian ini bertujuan untuk mengetahui Pengaruh persepsi internal dan eksternal perusahaan terhadap kepuasan kerja, kepercayaan pengemudi, & komitmen kerja serta dampaknya pada loyalitas pengemudi gojek di Jabodetabek Penelitian ini dilakukan terhadap pengemudi gojek dari PT Gojek Indonesia. Pengumpulan data dilakukan dengan metode survei. Kuesioner disebar kepada pengemudi gojek yang sudah bekerja minimal 6 bulan sebanyak 398 sampel. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa Loyalitas kerja secara negatif dipengaruhi oleh kepercayaan pengemudi dan komitmen kerja. Sedangkan sistem aplikasi, benefit ekonomi, reputasi perusahaan berpengaruh signifikan terhadap kepuasan kerja dan juga persaingan, persepsi kondisi ekonomi dan regulasi juga secara signifikan mempengaruhi kepercayaan. Disisi lain kepuasan kerja positif mempengaruhi kepercayaan pengemudi dan berdampak pada komitmen kerja. Dan hal ini berimbas pada tingkat loyalitas yang diberikan oleh pengemudi Gojek di PT Gojek Indonesia. Kata kunci: Sistem aplikasi, benefit ekonomi, kepuasan kerja, kepercayaan pengemudi, komitmen kerja, loyalitas kerja

Item Type: Thesis (S2)
NIM: 55114110232
Additional Information: TIDAK ADA BAB IV DI DALAM CD NYA
Uncontrolled Keywords: Sistem aplikasi, benefit ekonomi, kepuasan kerja, kepercayaan pengemudi, komitmen kerja, loyalitas kerja
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.52 Perception Theory/Teori Persepsi
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.4 Journalism/Jurnalisme, Jurnalistik, Pers > 070.48 Journalism Directed to Special Groups/Jurnalistik Disutradarai oleh Kelompok Khusus > 070.486 Occupational and Employee Groups/Kelompok Kerja dan Karyawan
100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.7 Perceptual Process/Proses Persepsi
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 174 Occupational Ethics/Etika Jabatan, Etika Profesi > 174.1 Clergy/Etika Karyawan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 331 Labor Economics/Ekonomi Perburuhan > 331.2 Conditions of Employment/Kondisi Buruh, Kondisi Pekerja, Kondisi Pegawai, Kondisi Karyawan
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 647 Management Housekeeping/Pengaturan Pekerjaan Rumah Tangga > 647.3 Outdoor Employees/Karyawan Di Luar Ruangan
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 647 Management Housekeeping/Pengaturan Pekerjaan Rumah Tangga > 647.6 Employee Hours and Duties/Jam dan Tugas Karyawan
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 20 Oct 2018 08:23
Last Modified: 20 Oct 2018 08:23
URI: http://repository.mercubuana.ac.id/id/eprint/45140

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