PEMAKNAAN KHALAYAK TERHADAP CLICKBAIT DALAM PEMBERITAAN DI PORTAL MEDIA ONLINE TRIBUNNEWS.COM

SAMIRA, SAMIRA (2018) PEMAKNAAN KHALAYAK TERHADAP CLICKBAIT DALAM PEMBERITAAN DI PORTAL MEDIA ONLINE TRIBUNNEWS.COM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study tries to explore in depth how the audience interpreted clickbait based on their background. This research stems from the increasing number of clickbait phenomena in online media portals. Using the framework of the Encoding - Decoding model introduced by Stuart Hall (1980). The author assumes that the audience is active in interpreting messages on Tribunnews.com media, in the news often using clickbait to encourage readers to click or open a link on Tribunnews.com news. The paradigm used was critical and carried out using qualitative methods through interviews with 6 informants. Based on the results of the interview, the author finds that clickbait in tribunnews.com is mostly in opposition because clickbait is considered the lowest form of journalism which not only has a negative impact on its readers and even the media itself gets negative ratings for its readers because of the loss of media credibility. Kata Kunci: Pemaknaan Khalayak, Clickbait, dan Portal Media Online. Penelitian ini mencoba menggali secara mendalam, bagaimana khalayak memaknai clickbait berdasarkan latar belakang mereka. Penelitian ini bermula dari semakin banyaknya fenomena clickbait dalam portal media online. Dengan menggunakan kerangka pemikiran Encoding – Decoding model yang diperkenalkan oleh Stuart Hall (1980). Penulis berasumsi bahwa khalayak aktif dalam memaknai pesan di media Tribunnews.com, dalam pemberitannnya seringkali menggunakan clickbait untuk memancing pembaca mengklik atau membuka tautan di berita Tribunnews.com. Paradigma yang digunakan adalah kritis dan dilakukan dengan menggunakan metode kualitatif melalui wawancara dengan 6 orang informan. Berdasarkan dari hasil wawancara tersebut, penulis menemukan bahwa clickbait dalam tribunnews.com sebagian besar pada posisi oposisi karena clickbait dinilai sebagai bentuk terendah jurnalisme tidak hanya memberikan dampak negatif bagi para pembacanya bahkan media itu sendiri mendapatkan penilaian yang negatif bagi para pembacanya karena hilangnya sisi kredibilitas media. Kata Kunci: Pemaknaan Khalayak, Clickbait, dan Portal Media Online.

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 18 107
NIM: 44113120006
Uncontrolled Keywords: Pemaknaan Khalayak, Clickbait, dan Portal Media Online.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 04 Oct 2018 02:34
Last Modified: 11 Oct 2018 07:48
URI: http://repository.mercubuana.ac.id/id/eprint/44849

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