FAUZAN, ACHMAD (2019) PERBANDINGAN KUALITAS PELAYANAN, CUSTOMER EXPERIENCE, PERSEPSI HARGA, BRAND IMAGE, DAN REPURCHASE INTENTION MAKANAN SIAP SAJI ANTARA RESTORAN MC DONALD DAN RICHEESE FACTORY DI BINTARA, BEKASI. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. Cover Skripsi.pdf Download (119kB) | Preview |
|
|
Text (ABSTRAK)
4. ABSTRAK.pdf Download (103kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
3. Surat Pernyataan Karya Sendiri (Scan).pdf Download (165kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
2. Lembar Pengesahan Skripsi (Scan).pdf Download (196kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf Download (144kB) | Preview |
|
|
Text (DAFTAR ISI)
6. DAFATR ISI (bener).pdf Download (163kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf Download (112kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf Download (104kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
9. BAB 1.pdf Restricted to Registered users only Download (502kB) |
|
|
Text (BAB II)
10. BAB 2.pdf Restricted to Registered users only Download (287kB) |
|
|
Text (BAB III)
11. BAB 3.pdf Restricted to Registered users only Download (292kB) |
|
|
Text (BAB IV)
12. BAB 4.pdf Restricted to Registered users only Download (453kB) |
|
|
Text (BAB V)
13. BAB 5.pdf Restricted to Registered users only Download (155kB) |
|
|
Text (DAFTAR PUSTAKA)
14. Daftar Pustaka.pdf Restricted to Registered users only Download (171kB) |
|
|
Text (LAMPIRAN)
15. LAMPIRAN bener.pdf Restricted to Registered users only Download (750kB) |
Abstract
The purpose of this study was to determine the comparison of service quality, customer experience, perceived price, brand image and repurchase intention of fast food between McDonald's and Richeese Factory restaurants in Bintara, Bekasi. The subjects in this study were customers who had come and ate fast food at McDonald's and Richeese Factory restaurants in Bintara, Bekasi. This study was conducted on 155 respondents using quantitative methods. Therefore the analysis of the data used is Statistical Package for Social Science (SPSS) v.23. The results of this study show comparatively that there are significant differences in the customer experience and brand image variables in McDonald's and Richeese Factory restaurants, while the service quality, price perception, and repurchase intention variables have no significant differences. Keywords : Service Quality, Customer Experience, Perceived Price, Brand Image, Repurchase Intention. Tujuan dari penelitian ini adalah untuk mengetahui perbandingan kualitas pelayanan, customer experience, persepsi harga, brand image dan repurchase intention makanan siap saji antara restoran McDonald dan Richeese Factory di Bintara, Bekasi. Subjek pada penelitian ini adalah pelanggan yang pernah datang dan mengonsumsi makanan siap saji di restoran McDonald dan Richeese Factory Bintara, Bekasi. Penelitian ini dilakukan terhadap 155 responden dengan menggunakan metode kuantitatif. Karena itu analisis data yang digunakan adalah Statistical Package for Social Science (SPSS) v.23. Hasil penelitian ini menunjukkan secara komparatif bahwa terdapat perbedaan yang signifikan pada variabel customer experience dan brand image di restoran McDonald dan Richeese Factory, sedangkan variabel kualitas pelayanan, persepsi harga, dan repurchase intention tidak terdapat perbedaan. Kata Kunci : Kualitas Pelayanan, Customer Experience, Persepsi Harga, Brand Image, Repurchase Intention
Actions (login required)
 |
View Item |
