PENGARUH LOKASI, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PT AGUNG SEDAYU GROUP (Studi Kasus Pada Perumahan Puri Mansion)

SAMUDRO, AMZAD (2017) PENGARUH LOKASI, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PT AGUNG SEDAYU GROUP (Studi Kasus Pada Perumahan Puri Mansion). S2 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 1 hal cover.pdf Download (277kB) | Preview
Preview	Text (ABSTRAK) 2 Abstrak.pdf Download (92kB) | Preview
	Text (BAB I) 3 BAB I.pdf Restricted to Registered users only Download (154kB)
	Text (BAB II) 4 BAB II.pdf Restricted to Registered users only Download (212kB)
	Text (BAB III) 5 BAB III.pdf Restricted to Registered users only Download (280kB)
	Text (BAB IV) 6 BAB IV.pdf Restricted to Registered users only Download (186kB)
	Text (BAB V) 7 BAB V.pdf Restricted to Registered users only Download (286kB)
	Text (BAB VI) 8 BAB VI.pdf Restricted to Registered users only Download (103kB)

Abstract

This study aims to determine the influence of location, promotion and price on purchase decision the respondents are the owner puri mansion housing. This research is descriptive in nature. Both primary and secondary data were obtained. Secondary data were obtained from various sources such as journalis, books and other related publications primary data were obtained by distributing the guestionnaire to the target respondents. Using a convinience sampling technique a total sample 100 respondents were obtained. The results of this study indicate date that the location, promotion, and price had a positive influence on purchase decision. Then location, promotion, and price the positive significant effect on purchasing decision, either simultan eously. Keywords: location, promotion, price, purchase decision Penelitian ini bertujuan untuk mengetahui pengaruh lokasi, promosi dan harga keputusan pembelian responden yang merupakan pemilik puri mansion perumahan. Penelitian ini bersifat deskriptif. Data primer dan data sekunder diperoleh. Data sekunder diperoleh dari berbagai sumber seperti jurnalis, buku dan data primer publikasi terkait lainnya yang diperoleh dengan membagikan koesioner kepada responden sasaran. Dengan menggunakan teknik convinience sampling, sampel total 100 responden diperoleh. Hasil penelitian ini menunjukkan tanggal dimana lokasi, promosi, dan harga berpengaruh positif terhadap keputusan pembelian. Kemudian lokasi, promosi, dan harga berpengaruh secara signifikan terhadap keputusan pembelian, baik secara simultan. Kata kunci: Lokasi, Promosi, Harga, keputusan Pembelian.

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 17 087
Call Number:	TM/51/17/096
NIM/NIDN Creators:	55115010006
Uncontrolled Keywords:	Lokasi, Promosi, Harga, keputusan Pembelian
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.56 Decision Theory/Teori Keputusan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.7 Promotion of Libraries/Promosi Perpustakaan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 022 Administration of The Physical Plant/Administrasi dan Fisik Perpustakaan > 022.1 Location and Site/Lokasi 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan 600 Technology/Teknologi > 610 Medical, Medicine, and Health Sciences/Ilmu Kedokteran, Ilmu Pengobatan dan Ilmu Kesehatan > 613 Personal Health, Hygiene/Ilmu Kesehatan Umum, Kesehatan Individu, Promosi Kesehatan, Higienis Umum > 613.1 Environmental Factor/Faktor Lingkungan yang Mempengaruhi Promosi Kesehatan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	khalimah
Date Deposited:	12 Dec 2023 03:01
Last Modified:	12 Dec 2023 07:47
URI:	http://repository.mercubuana.ac.id/id/eprint/84643

Actions (login required)

View Item