PENGARUH ONLINE TRUST TERHADAP PURCHASING DECISIONS DAN DAMPAKNYA TERHADAP REPURCHASE INTENTION PADA E�COMMERCE SHOPEE

RAMADHANI, RISKA (2019) PENGARUH ONLINE TRUST TERHADAP PURCHASING DECISIONS DAN DAMPAKNYA TERHADAP REPURCHASE INTENTION PADA E�COMMERCE SHOPEE. S1 thesis, Universitas Mercu Buana.

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Abstract

This research aims to examine and analyze the relationship between online trust variables towards purchasing decisions that have an impact on repurchase intention in the e-commerce sector. The object of this research is consumers who have shopped at e-commerce Shopee, with a sample of 133 respondents of Shopee users. The approach used in this study is Component or Variance Based Structural Equation Model with an analysis tool (Smart-PLS 3.0). The results showed a positive and significant influence on online trust variables on purchasing decisions with T-count values> T-table (8.090 > 1.96) and the existence of a positive and significant influence on the variables of purchasing decisions on repurchase intention with the value of T-count> T-table (9.629 > 1.96). Keywords: Online Trust, Purchasing Decisions, Repurchase Intention. Penelitian ini bertujuan untuk menguji dan menganalisis hubungan antar variabel online trust terhadap purchasing decisions yang berdampak pada repurchase intention di sektor e-commerce. Objek penelitian ini merupakan konsumen yang pernah berbelanja di e-commerce Shopee, dengan sample sebanyak 133 responden pengguna Shopee. Pendekatan yang digunakan dalam penelitian ini adalah Component atau Variance Based Structural Equation Model dengan alat analisis (Smart-PLS 3.0). Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada variabel online trust terhadap purchasing decisions dengan nilai T-hitung > T-tabel (8.090 > 1.96) serta adanya pengaruh positif dan signifikan pada variabel purchasing decisions terhadap repurchase intention dengan nilai T�hitung > T-tabel (9.629 > 1.96). Kata kunci : Online Trust, Purchasing Decisions, Repurchase Intention.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 863
NIM/NIDN Creators: 43117110453
Uncontrolled Keywords: Online Trust, Purchasing Decisions, Repurchase Intention.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 380.1-380.9 Standard Subdivisions of Commerce, Communications, Transportation/Subdivisi Standar Dari Perdagangan, Komunikasi, Transportasi > 380.1 Commerce (Trade)/Perdagangan
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 May 2022 04:38
Last Modified: 17 Apr 2023 01:25
URI: http://repository.mercubuana.ac.id/id/eprint/62183

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