PERTIWI, VEGA (2020) PERANCANGAN MEDIA & PENDAMPINGAN PRODUK NATA VERA YAYASAN AN-NASHIHIN DALAM MEMBANGUN BRAND AWARENESS MASYARAKAT PERIODE JUNI 2019 – APRIL 2020. S1 thesis, Universitas Mercu Buana.
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Abstract
For new UMKM’s, the main objective of marketing activities is to raise awareness of their brand to be embedded in the minds of society or consumers. How they create a strategy promotion and think about planning for placement on offline or online media. This Final Assignment Report is made with the aim of building community Brand Awareness of UMKM as well as our partners who come from An�Nashihin Foundation schools the located in South Tangerang by designing and placing the right media. During assistance using social media at Nata Vera An-Nashihin (Natashi), the author uses a free platform namely Instagram and Facebook besides the features provided are also very modern. And media selection is also based on the results of the analysis that the authors found during the study. The application of offline media is also done in the form of X Banners, Flyers and Banners. The main purpose of using this media is to control the local market around the School's area. Also to build brand awareness in the surrounding community in order to know the product. Keywords: Assistance, Media Promotion, UMKM, Brand Awareness & Sales Bagi UMKM yang baru, tujuan utama kegiatan pemasaran adalah meningkatkan kesadaran merek mereka agar tertanam dalam benak masyarakat atau konsumen. Laporan Tugas Akhir Peduli Negri ini dibuat dengan tujuan membangun Brand Awareness masyarakat terhadap pelaku UMKM sekaligus mitra kami yang berasal dari sekolah Yayasan An-Nashihin dan berlokasi di Tangerang Selatan, dengan melakukan perancangan dan penempatan media yang tepat. Dalam pendampingan menggunakan media sosial pada Nata Vera An-Nashihin (Natashi), penulis menggunakan platforms gratis yaitu Instagram dan Facebook selain gratis fitur yang disediakan juga sangatlah modern. Dan pemilihan media juga berdasarkan hasil analisis yang penulis temukan selama melakukan riset. Penggunaan media offline juga dilakukan yang berupa X Banner, Flyer dan Banner. Tujuan utama menggunakan media ini adalah untuk menguasai pasar lokal yaitu sekitar wilayah Yayasan. Juga untuk membangun brand awareness pada masyarakat sekitar agar mengetahui produk tersebut. Kata Kunci: Pendampingan, Media Promosi, UMKM, Kesadaran Merek & Penjualan.
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