PENGARUH OUTLET AMBIENCE, HEDONIC DAN UTILITARIAN SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING EMOTION SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen “Emak-Emak” di Miniso)

MUJADID, MUHAMMAD (2020) PENGARUH OUTLET AMBIENCE, HEDONIC DAN UTILITARIAN SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING EMOTION SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen “Emak-Emak” di Miniso). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh outlet ambience, hedonic dan utilitarian shopping value terhadap impulse buying dengan shopping emotion sebagai variabel intervening dengan studi kasus konsumen “emak-emak” di Miniso. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif serta metode penelitian yang dipakai adalah metode purposive sampling. Sampel yang diambil sebanyak 220 responden konsumen “emak-emak” di Miniso dihitung berdasarkan jumlah sampel minimum yang representative yaitu dari 44 indikator yang digunakan. Data dikumpulkan dari responden melalui kuesioner kemudian dianalisis menggunakan structural equation modeling melalui software Smart PLS 3.0. Hasil dari penelitian ini menyebutkan bahwa variabel outlet ambience, hedonic shopping value dan shopping emotion berpengaruh positif dan signifikan terhadap impulse buying. Sedangkan untuk variabel utilitarian shopping value memiliki hubungan positif dan tidak signifikan terhadap impulse buying. Kemudian terdapat pengaruh positif antara outlet ambience dan utilitarian shopping value terhadap shopping emotion. Sedangkan untuk variabel hedonic shopping value memiliki hubungan negatif dan tidak signifikan terhadap shopping emotion. Kata kunci : retail, impulse buying, outlet ambience, hedonic shopping value, utilitarian shopping value, shopping emotion. This study aims to analyze the effect of outlet ambience, hedonic and utilitarian shopping value on impulse buying with shopping emotion as an intervening variable with a "mother-to-consumer" case study in Miniso. This type of research used in this study is quantitative and the research method used is purposive sampling method. Samples taken as many as 220 consumer respondents "mother" in Miniso are calculated based on the minimum number of representative samples, from 44 indicators used. Data was collected from respondents through a questionnaire and then analyzed using structural equation modeling through Smart PLS 3.0 software. The results of this study indicate that the outlet ambience variable, hedonic shopping value and shopping emotion have a positive and significant effect on impulse buying. However the utilitarian shopping value variable has a positive and not significant relationship to impulse buying. Then there is a positive influence between ambience outlets and utilitarian shopping value on shopping emotion. The variable hedonic shopping value has a negative and not significant relationship to shopping emotion. Keywords : retail, impulse buying, outlet ambience, hedonic shopping value, utilitarian shopping value, shopping emotion.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 479
Call Number: SE/31/21/343
NIM/NIDN Creators: 43116010324
Additional Information: retail, impulse buying, outlet ambience, hedonic shopping value, utilitarian shopping value, shopping emotion.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.91 Influence of Physical Environment and Conditions/Pengaruh Lingkungan dan Kondisi Fisik
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 640.1-640.9 Standard Subdivisions of Home Economic and Family Living/Subdivisi Standar Dari Kesejahteraan Rumah Tangga dan Kehidupan Keluarga > 640.7 Purchasing Guides/Panduan Belanja, Daftar Belanja Rumah Tangga
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 11 Jan 2022 23:55
Last Modified: 17 Oct 2022 01:45
URI: http://repository.mercubuana.ac.id/id/eprint/54086

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