ANWAR, MOCHAMAD (2018) AKTIVITAS PUBLIKASI PT. Tiki Jalur Nugraha Ekakurir (JNE) SEBAGAI UPAYA PENINGKATAN PELAYANAN KEPADA PELANGGAN MELALUI MEDIA SOSIAL (Periode 2017-2018). S1 thesis, Universitas Mercu Buana.
|
Text (HAL COVER)
1. Cover.pdf Download (112kB) | Preview |
|
|
Text (ABSTRAK)
2. Abstrak.pdf Download (159kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
3. Lembar Pernyataan.pdf Download (218kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
4. Lembar Pengesahan.pdf Download (475kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf Download (136kB) | Preview |
|
|
Text (DAFTAR ISI)
6. Daftar Isi.pdf Download (107kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
7. Daftar Gambar.pdf Download (143kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
8. Bab 1.pdf Restricted to Registered users only Download (250kB) |
|
|
Text (BAB II)
9. Bab 2.pdf Restricted to Registered users only Download (289kB) |
|
|
Text (BAB III)
10. Bab 3.pdf Restricted to Registered users only Download (212kB) |
|
|
Text (BAB IV)
11. Bab 4.pdf Restricted to Registered users only Download (2MB) |
|
|
Text (BAB V)
12. Bab 5.pdf Restricted to Registered users only Download (104kB) |
|
|
Text (DAFTAR PUSTAKA)
13. Daftar Pustaka.pdf Restricted to Registered users only Download (111kB) |
|
|
Text (LAMPIRAN)
14. Lampiran.pdf Restricted to Registered users only Download (1MB) |
Abstract
This study uses the theoretical basis and Aryanto Fariani by explaining that in doing Publications Public Relations, there are five key points to achieve a goal. This study used descriptive qualitative method. The collection of data through interviews, observation, documents and literature studies. Primary data was collected through observation and in-depth interview, while secondary data obtained through the study of literature, namely books, literature. The paradigm used is Post-Positivistisme with descriptive qualitative approach. Based on the results of research and data analysis we concluded that (1) PT. JNE follow the trend of the development of technology to improve service to customers, (2) Plans were made to define social media as media publicity primary, (3) The purpose of the publication to improve services and the dissemination of information to customers, (4) Activities publications were held every day in the social media Facebook, Instagram, and Twitter, (5) messages publications used include: event, moment special, promotions and entertainment content / gaming, (6) Evaluation of the official use of the 4 channel social media JNE is: Instagram, Twitter, Facebook, and Linked In. Keywords: Publications Public Relations, Social Media, Service Excellence Penelitian ini menggunakan landasan teori menurut Fariani dan Aryanto yang menjelaskan bahwa dalam melakukan Publikasi Public Relations ada lima poin penting untuk mencapai sebuah tujuan. Penelitian ini menggunakan metode deskriptif kualitatif. Pengumpulan data dengan wawancara, observasi, studi dokumen dan kepustakaan. Data primer dikumpulkan dengan observasi dan wawancara mendalam, Sementara data sekunder didapatkan melalui kajian pustaka yaitu buku-buku, literatur. Paradigma yang digunakan adalah Post-Positivisme dengan pendekatan kualitatif tipe deskriptif. Berdasarkan hasil penelitian dan analisis data diperoleh kesimpulan bahwa (1) PT. JNE mengikuti trend perkembangan teknologi untuk meningkatkan pelayanan kepada pelanggan, (2) Perencanaan dibuat dengan menentukan media sosial sebagai media publikasi yang utama, (3) Tujuan publikasi untuk meningkatkan pelayanan dan penyebarluasan informasi kepada pelanggan, (4) Aktivitas publikasi dilaksanakan setiap hari terutama media sosial Facebook, Instagram, dan Twitter, (5) Pesan publikasi yang digunakan antara lain: event, moment khusus, promosi, dan konten hiburan/bermain game, (6) Evaluasi yang resmi digunakan dari 4 channel media sosial JNE ialah: Instagram, Twitter, Facebook, dan Linked In. Kata Kunci: Publikasi Public Relations, Social Media, Service Excel
Actions (login required)
 |
View Item |
