ANALISIS SISTEM PENGAMBILAN KEPUTUSAN PEMBELIAN ASSET BROADCAST PADA STASIUN TELEVISI BROADCASTING SWASTA DI JAKARTA

SIRAIT, MARKUS HARBILI (2018) ANALISIS SISTEM PENGAMBILAN KEPUTUSAN PEMBELIAN ASSET BROADCAST PADA STASIUN TELEVISI BROADCASTING SWASTA DI JAKARTA. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the cause of the error in the purchase of broadcast assets by using the factors into consideration and know the best decision-making method in making the purchase of broadcast assets. In this study, perform broadcast asset management using 3 criteria, namely quality, price and availability. Of the population of broadcast assets and respondents who have influence on the purchase of Asset Broadcast, 5 types of Asset Broadcast and 12 respondents among them have met the criteria to be sampled. The sampling method used is purposive sampling. Analysis method used is AHP (Analytical Hierarchy Process) for weighting criteria and TOPSIS (Technique For Others Reference by Similarity to Ideal Solution) for decision making priority purchase of broadcast assets. The results of the AHP method for weighting show that the quality criteria occupy the top position in determining the purchase of broadcast assets, the price criteria occupies the second position and the criteria of availability occupy the third position. And the results of research by TOPSIS method shows that the broadcast asset of camera type is broadcast asset that has priority to be purchased. Keywords: Management Asset, Quality Criteria, Price Criteria, Stok Criteria, AHP method, TOPSIS method Penelitian ini bertujuan untuk mengetahui penyebab terjadinya kesalahan pembelian asset broadcast dengan menggunakan faktor-faktor yang menjadi bahan pertimbangan dan mengetahui metode pengambilan keputusan yang terbaik dalam melakukan pembelian asset broadcast. Dalam penelitian ini, melakukan management asset broadcast menggunakan 3 kriteria yaitu kualitas, harga dan ketersediaan. Dari Populasi asset broadcast dan responden yang memiliki pengaruh pembelian Asset Broadcast, 5 jenis Asset Broadcast dan 12 orang responden diantaranya telah memenuhi kriteria menjadi sampel. Metode sampling yang digunakan adalah purposive sampling. Metode Analisis yang digunakan adalah AHP (Analytical Hierarchy Process) untuk pembobotan kriteria dan TOPSIS (Technique For Others Reference by Similarity to Ideal Solution) untuk pengambilan keputusan prioritas pembelian asset broadcast. Hasil penelitian dengan metode AHP untuk pembobotan menunjukkan bahwa kriteria kualitas menempati posisi teratas dalam penentuan pembelian asset broadcast, kriteria harga menempati posisi kedua dan kriteria ketersediaan menempati posisi ketiga. Serta hasil penelitian dengan Metode TOPSIS menunjukkan bahwa asset broadcast berjenis kamera merupakan asset broadcast yang memiliki prioritas utama untuk dilakukan pembelian. Kata Kunci : Management Asset, Kriteria Kualitas, Kriteria Harga, Kriteria Ketersediaan, metode AHP, metode TOPSIS.

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