PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS MEMBER FITHUB CABANG CILEDUG

PURWANTI, ANGGI (2025) PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS MEMBER FITHUB CABANG CILEDUG. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 COVER.pdf Download (367kB) | Preview
	Text (BAB I) 02 BAB 1.pdf Restricted to Registered users only Download (239kB)
	Text (BAB III) 03 BAB 2.pdf Restricted to Registered users only Download (166kB)
	Text (BAB III) 04 BAB 3.pdf Restricted to Registered users only Download (229kB)
	Text (BAB IV) 05 BAB 4.pdf Restricted to Registered users only Download (509kB)
	Text (BAB V) 06 BAB 5.pdf Restricted to Registered users only Download (33kB)
	Text (DAFTAR PUSTAKA) 07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (141kB)
	Text (LAMPIRAN) 08 LAMPIRAN.pdf Restricted to Registered users only Download (808kB)

Abstract

This research analyzes the influence of service quality and promotions on the loyalty of FitHub Ciledug Branch members. The aim of this research is to determine the influence of service quality and promotions on the loyalty of FitHub Ciledug Branch members. This research uses quantitative methods with a quantitative descriptive analysis approach. This research collects data through questionnaire answers from respondents with a sample size of 91 active members of FitHub Ciledug Branch in the last 3 months. Data analysis techniques use validity testing, reliability testing and hypothesis testing. Based on the research results, it was found that service quality has a positive and significant influence on member loyalty, promotions have a positive and significant influence on member loyalty and there is a joint influence of service quality and promotion on member loyalty of FitHub Ciledug Branch. The conclusion of this research is the importance of service quality and providing attractive promotions to be able to increase the loyalty of FitHub Ciledug Branch members, because these two factors can support the level of loyalty of members and can attract potential new members to become members of FitHub Ciledug Branch. Keywords: Marketing Communication Strategy, Service Quality, Promotion, Customer Loyalty Penelitian ini menganalisis pengaruh kualitas pelayanan dan promosi terhadap loyalitas member FitHub Cabang Ciledug. Tujuan dalam penelitian ini untuk mengetahui pengaruh dari kualitas pelayanan dan promosi terhadap loyalitas member FitHub Cabang Ciledug. Penelitian ini menggunakan metode kuantitatif dengan pendekatan analisis deskriptif kuantitatif. Penelitian ini mengumpulkan data melalui jawaban kuesioner dari para responden dengan jumlah sampel yaitu 91 member aktif FitHub Cabang Ciledug pada 3 bulan terakhir. Teknik analisis data menggunakan uji validitas, uji reliabilitas dan uji hipotesis. Berdasarkan hasil penelitian, ditemukan bahwa kualitas layanan memiliki pengaruh positif dan signifikan terhadap loyalitas member, promosi memiliki pengaruh positif dan signifikan terhadap loyalitas member dan adanya pengaruh bersama dari kualitas layanan dan promosi terhadap loyalitas member FitHub Cabang Ciledug. Kesimpulan dari penelitian ini adalah pentingnya kualitas layanan dan adanya pemberian promosi yang menarik untuk bisa mampu dalam meningkatkan loyalitas dari para member FitHub Cabang Ciledug, karena dua faktor tersebut bisa mendukung tingkat loyalitas para member dan bisa menarik para calon member baru untuk bisa menjadi member FitHub Cabang Ciledug. Kata Kunci: Strategi Komunikasi Pemasaran, Kualitas Layanan, Promosi, Loyalitas Pelanggan

Item Type:	Thesis (S1)
Call Number CD:	FK/PKP. 25 074
NIM/NIDN Creators:	44319110009
Uncontrolled Keywords:	Strategi Komunikasi Pemasaran, Kualitas Layanan, Promosi, Loyalitas Pelanggan
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	khalimah
Date Deposited:	06 Oct 2025 03:52
Last Modified:	06 Oct 2025 03:52
URI:	http://repository.mercubuana.ac.id/id/eprint/98807

Actions (login required)

View Item