PENGARUH KONTEN YOUTUBE AKUN AYAM PENYET BANDUNG TERHADAP MINAT MENONTON VIEWERS NYA

SARI, ERNA (2024) PENGARUH KONTEN YOUTUBE AKUN AYAM PENYET BANDUNG TERHADAP MINAT MENONTON VIEWERS NYA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study is to determine the influence of Youtube content of the Ayam Penyet Bandung account on the interest in watching its viewers. The variables used are independent variables of youtube content, while variables are tied to viewers' watching interest. The research method used quantitative methods with sampling techniques, namely purposive sampling. The number of samples in the study was 87 respondents with the criteria of buying ayam penyet bandung and had watched youtube ayam penyet bandung. The results of the study explained that Ayam Penyet Bandung Youtube Content (X) has a significant and positive influence on Viewers' Viewing Interest (Y) with a calculated value of 3.555 > table 1.98827 and a significant value of 0.000 smaller 0.05 (sig (0.000) < 0.05) with a positive coefficient value of 0.693. While the results of the coefficient of determination analysis explained the Youtube Content of Ayam Penyet Bandung (X) against the variable Interest in Watching Viewers (Y) by 49.4%, while 50.6%. Keywords: content, youtube, viewing interest, viewer Tujuan penelitian ini untuk mengetahui pengaruh konten Youtube akun Ayam Penyet Bandung terhadap minat menonton viewers nya. Variabel yang digunakan yaitu variabel bebas konten youtube ayam penyet bandung sedangkan variabel terikat minat menonton viewers. Metede penelitian yang digunakan metode kuantitatif dengan veknik penarikan sampel yaitu purposive sampling. Jumlah sampel dalam penelitian yaitu 87 responden dengan kriteria pembeli ayam penyet bandung dan pernah menonton youtube ayam penyet bandung. Hasil penelitian menjelaskan Konten Youtube Ayam Penyet Bandung (X) mempunyai pengaruh signifikan dan positif terhadap Minat Menonton Viewers (Y) dengan nilai thitung 3,555 > ttabel 1.98827 dan nilai signifikan sebesar 0,000 lebih kecil 0,05 (sig (0,000) < 0,05) dengan nilai koeifisen positif yaitu 0,693. Sedangkan hasil analisis koefisien determinasi menjelaskan Konten Youtube Ayam Penyet Bandung (X) terhadap variable Minat Menonton Viewers (Y) sebesar 49,4%, sedangkan 50,6%. Kata Kunci: Konten, Youtube, Minat Menonton, Viewer

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 24 016
Call Number: SK/41/24/005
NIM/NIDN Creators: 44122110007
Uncontrolled Keywords: Konten, Youtube, Minat Menonton, Viewer
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 642 Meals and Table Service/Makanan dan Layanan Meja > 642.4 Meals for Social and Public Occasions/Penghidangan Makanan, Menu untuk Pertemuan Sosial
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: khalimah
Date Deposited: 12 Feb 2024 04:21
Last Modified: 12 Feb 2024 04:21
URI: http://repository.mercubuana.ac.id/id/eprint/85972

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