PENGARUH KUALITAS PELAYANAN, PROMOSI DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA CARREFOUR KARAWACI

FARADIBA, ANITA (2019) PENGARUH KUALITAS PELAYANAN, PROMOSI DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA CARREFOUR KARAWACI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research reveals that there are four variables that aim to determine the effect of service quality, promotion, and impulse buying on the purchase decision at Carrefour Karawaci. Respondents in this study were people who had purchased products at Carrefour Karawaci. This research was conducted on 180 respondents using a quantitative approach. Analysis of the data used is multiple linear regression analysis with SPSS statistical software tools. The results of this study indicate three independent variables service quality, promotion, and impulse buying have a positive and significantly influence on the purchase decision at Carrefour Karawaci. Keywords: Service Quality, Promotion, Impulse Buying, Purchase Decision, Carrefour Karawaci. Penelitian ini mengungkapkan ada empat variabel yang bertujuan untuk mengetahui pengaruh kualitas pelayanan, promosi, dan impulse buying yang dirasakan terhadap keputusan pembelian pada Carrefour Karawaci. Responden pada penelitian ini adalah masyarakat yang sudah melakukan pembelian produk di Carrefour Karawaci. Penelitian ini dilakukan terhadap 180 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis regresi linier berganda dengan alat bantu software statistik SPSS. Hasil penelitian ini menunjukkan ketiga variabel independen yaitu kualitas pelayanan, promosi, dan impulse buying mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian pada Carrefour Karawaci. Kata Kunci: Kualitas Pelayanan, Promosi, Impulse Buying, Keputusan Pembelian, Carrefour Karawaci.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 19 512
NIM/NIDN Creators:	43115010158
Uncontrolled Keywords:	Kualitas Pelayanan, Promosi, Impulse Buying, Keputusan Pembelian, Carrefour Karawaci.
Subjects:	200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	28 May 2022 01:51
Last Modified:	28 May 2022 01:51
URI:	http://repository.mercubuana.ac.id/id/eprint/62027

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