PRIBADI, EDY (2021) PEMETAAN TREN KONVERGENSI MEDIA PENYIARAN TELEVISI DI INDONESIA (Studi Kasus Pada Stasiun Televisi Rajawali Citra Televisi Indonesia). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study will analyze the mapping of media convergence trends in the migration of existing equipment in the broadcasting system at national television stations. The development of communication and information technology has an impact in the form of the emergence of a new paradigm that also changes the whole human perspective on the various problems that occur around them. Through digital channels in the form of the internet, some of the old analog media (Television, Radio, Newspapers, Films and sound recordings) no longer stand and run independently, but by the development of this technology they have been integrated into a goal, through the discovery of new platforms. This research uses a case study methodology with interview and observation data collection techniques. The results showed, changes in technology and information in the broadcasting system in several technical parts of the television media, namely in the library system, post production and broadcasting systems in the control room studio. With the migration of these technologies makes work more practical and efficient. Efficient is very visible from the amount of financing (cost) production has decreased drastically. This makes the work more quickly completed, because everything has been integrated between related units. Keywords: analog-digital, broadcasting, media convergence, Indonesian television stations Penelitian ini akan menganalisis pemetaan tren konvergensi media pada migrasi peralatan yang ada pada sistem penyiaran di stasiun televisi nasional. Perkembangan teknologi komunikasi dan informasi ini memberikan dampak berupa kemunculan paradigma baru yang turut merubah keseluruhan cara pandang manusia tentang berbagai masalah yang terjadi disekelilingnya. Melalui saluran digital berupa internet, beberapa media analog lama (Televisi, Radio, Surat Kabar, Film dan rekaman suara) tidak lagi berdiri dan berjalan sendiri-sendiri, melainkan oleh perkembangan teknologi ini telah diintegrasikan kesebuah tujuan, melalui penemuan platform baru. Penelitian ini menggunakan metodologi studi kasus dengan teknik pengumpulan data wawancara dan observasi. Hasil penelitian menunjukan, perubahan teknologi dan informasi pada sistem broadcasting di beberapa bagian teknik dari media televisi, yaitu pada sistem library, post production dan sistem penyiaran yang ada pada control room studio. Dengan adanya migrasi teknologi tersebut menjadikan pekerjaan lebih praktis dan efisien. Efisien sangat terlihat dari besarnya pembiayaan (cost) produksi menjadi menurun drastis. Hal ini membuat pekerjaan semakin cepat dapat diselesaikan, karena segalanya telah terintegrasi antar unit yang berhubungan. Kata kunci: analog-digital, broadcasting, konvergensi media, stasiun televisi Indonesia
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