EFEKTIVITAS PROMOSI PAYTREN MELALUI TV STREAMING DAN MEDIA SOSIAL (INSTAGRAM, FACEBOOK DAN YOUTUBE) DALAM MEMBANGUN MOTIVASI BERBISNIS MITRA

FERDIAN, OKE DANY (2021) EFEKTIVITAS PROMOSI PAYTREN MELALUI TV STREAMING DAN MEDIA SOSIAL (INSTAGRAM, FACEBOOK DAN YOUTUBE) DALAM MEMBANGUN MOTIVASI BERBISNIS MITRA. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Paytren is a provider of mobile payment services held by PT. Veritra Sentosa International, but Paytren has a business system that distinguishes from other mobile payments, namely Multi-level Marketing (MLM) system. Paytren business partner is the length of the company to run the MLM system. To build the motivation of the partners in Business MLM, PayTren conduct promotion through TV Streaming called PayTren TV and also through social media channels (Instagram, Facebook, and Youtube). This research discusses the effectiveness of Paytren promotion through Streaming TV and social Media (Instagram, Facebook, and Youtube) in building the motivation for business partners. Research using this exportative quantitative method, using multiple linear regression analyses to test the results of the study, also used the uses and effect theory that explains the relationship between time communication delivered through the media, which affects the media users. The study used an online survey distributed via WhatsApp with a sample of 100 people. The results showed that the promotion of Paytren through Streaming TV and social Media is quite effective in building the motivation to do business partners Paytren. There are two free variables as the elaboration of the promotion concept of Paytren i.e. through Streaming TV and through social Media. The results of the study stated that both free variables significantly affect/effectively build the motivation of Paytren business partner. Keywords: promotion, communication, effectiveness, building motivation. Paytren merupakan penyedia jasa mobile payment yang diselenggarakan oleh PT. Veritra Sentosa Internasional, selain itu Paytren memiliki sistem bisnis yaitu yang membedakan dari mobile payment lainnya, yaitu system Multi-level Marketing (MLM). Mitra Bisnis Paytren adalah kepanjangan tangan dari perusahaan untuk menjalankan sistem MLM tersebut. Untuk membangunmotivasi para Mitra dalam berbisnis MLM, PayTren melakukan Promosi melalui TV Streaming yang disebut PayTren TV dan juga melalui kanal media sosial (Instagram, Facebook, dan Youtube). Penelitian ini membahas tentang Efektivitas Promosi Paytren melalui TV Streaming dan Media Sosial (Instagram, Facebook, dan Youtube) dalam Membangun Motivasi Berbisnis Mitra. Penelitian yang menggunakan metode kuantitatif eksplanatif ini, menggunakan analisis regresi linier berganda untuk menguji hasil penelitian, juga menggunakan teori uses and effect yang menjelaskan mengenai hubungan antara komunikasi masa yang disampaikan melalui media, yang menimbulkan pengaruh bagi para pengguna media tersebut. Penelitian ini menggunakan survei online yang disebarkan melalui WhatsApp dengan sampel sebanyak 100 orang. Hasil penelitian menunjukkan bahwa promosi Paytren melalui TV Streaming dan Media Sosial cukup efektif dalam membangun motivasi berbisnis Mitra Paytren. Terdapat dua variabel bebas sebagai elaborasi dari konsep promosi Paytren yaitu melalui TV Streaming dan melalui Media Sosial . Hasil penelitian menyatakan bahwa kedua variabel bebas secara signifikan berpengaruh terhadap / efektif membangun motivasi Mitra Bisnis Paytren. Kata Kunci : Promosi, Komunikasi, Efektivitas, Membangun Motivasi

Item Type: Thesis (S2)
NIM/NIDN Creators: 55217120063
Uncontrolled Keywords: Promosi, Komunikasi, Efektivitas, Membangun Motivasi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.17 Print Media/Media Cetak
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.232 Print Media/Media Tercetak
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Dede Muksin Lubis
Date Deposited: 23 Feb 2022 04:17
Last Modified: 23 Feb 2022 04:17
URI: http://repository.mercubuana.ac.id/id/eprint/56629

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