PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN KEPUASAN TRANSAKSI TERHADAP PERILAKU PENGGUNA PADA E-COMMERCE (Studi Kasus Pada Pengguna Tokopedia)

WARUWU, NURTUTI (2019) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN KEPUASAN TRANSAKSI TERHADAP PERILAKU PENGGUNA PADA E-COMMERCE (Studi Kasus Pada Pengguna Tokopedia). S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HALAMAN COVER) 01.Halaman Judul.pdf Download (24kB) | Preview
Preview	Text (ABSTRAK) 04. ABSTRACT.pdf Download (103kB) | Preview
Preview	Text (LEMBAR PERNYATAAN) 02. SURAT PERNYATAAN KARYA SENDIRI.pdf Download (274kB) | Preview
Preview	Text (LEMBAR PENGESAHAN) 03. Pengesahan.pdf Download (272kB) | Preview
Preview	Text (KATA PENGANTAR) 05.KATA PENGANTAR.pdf Download (150kB) | Preview
Preview	Text (DAFTAR ISI) 06.DAFTAR ISI.pdf Download (111kB) | Preview
Preview	Text (DAFTAR TABEL) 07.Daftar Tabel.pdf Download (102kB) | Preview
Preview	Text (DAFTAR GAMBAR) 08.Daftar Gambar.pdf Download (99kB) | Preview
Preview	Text (DAFTAR LAMPIRAN) 09.Daftar Lampiran.pdf Download (100kB) | Preview
	Text (BAB 1) 10.BAB 1.pdf Restricted to Registered users only Download (295kB)
	Text (BAB 2) 11.BAB II.pdf Restricted to Registered users only Download (266kB)
	Text (BAB 3) 12.BAB III.pdf Restricted to Registered users only Download (187kB)
	Text (BAB 4) 13.BAB IV.pdf Restricted to Registered users only Download (392kB)
	Text (BAB 5) 14.BAB V.pdf Restricted to Registered users only Download (107kB)
	Text (DAFTAR PUSTAKA) 15.DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (188kB)
	Text (LAMPIRAN) 16.LAMPIRAN.pdf Restricted to Registered users only Download (537kB)

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use and transaction satisfaction on user behavior on e-commerce. This type of research is classified into causal research. The population in this study is a member of Tokopedia users. The type of data used is primary data. Data was collected by distributing questionnaires, respondents in this study were Tokopedia members who had used Tokopedia services. The number of questionnaires analyzed were 100 questionnaires. The analysis technique used in this study is multiple linear regression analysis with SPSS 21 program. Based on the results of this study indicate that: (1) Perceived Usefulness has a significant effect on E-commerce User Behavior; (2) Perceived Ease Of Use has a significant effect on E-commerce User Behavior; (3) Transaction Satisfaction has a significant effect on E-commerce User Behavior. Keywords: Perceived Usefulness, Perceived Ease Of Use, Transaction satisfaction, E-commerce User Behavior Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh perceived usefulness, perceived ease of use dan kepuasan transaksi terhadap perilaku pengguna pada e-commerce. Jenis penelitian ini digolongkan pada penelitian yang bersifat kausal. Populasi dalam penelitian ini merupakan member pengguna Tokopedia. Jenis data yang digunakan adalah data primer. Data dikumpulkan dengan cara menyebarkan kuesioner, responden dalam penelitian ini adalah member Tokopedia yang telah menggunakan layanan Tokopedia. Jumlah kuesioner yang dianalisi adalah 100 kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan program SPSS 21. Berdasarkan hasil penelitian ini menunjukkan bahwa : (1) Perceived Usefulness berpengaruh signifikan terhadap Perilaku Pengguna E-commerce; (2) Perceived Ease Of Use berpengaruh signifikan terhadap Perilaku Pengguna E-commerce; (3) Kepuasan Transaksi berpengaruh signifikan terhadap Perilaku Pengguna E-commerce. Kata Kunci : Perceived Usefulness, Perceived Ease Of Use, Kepuasan Transaksi, Perilaku Pengguna E-commerce.

Item Type:	Thesis (S1)
Call Number CD:	FE/AK. 19 246
NIM/NIDN Creators:	43214120132
Uncontrolled Keywords:	Perceived Usefulness, Perceived Ease Of Use, Kepuasan Transaksi, Perilaku Pengguna E-commerce.
Subjects:	200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.4 Specific Fields of Accounting/Bidang Akuntansi Tertentu > 657.48 Analytical (Financial) Accounting/Analisis (Keuangan) Akuntansi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	Dede Muksin Lubis
Date Deposited:	05 Dec 2021 08:24
Last Modified:	18 Jan 2022 07:33
URI:	http://repository.mercubuana.ac.id/id/eprint/51407

Actions (login required)

View Item