RANCANGAN KREATIF PROMOSI IKLAN PRODUK MADUCIL PADA MEDIA SOSIAL TAHUN 2018

RINJANNAH, IGA MAYANG (2015) RANCANGAN KREATIF PROMOSI IKLAN PRODUK MADUCIL PADA MEDIA SOSIAL TAHUN 2018. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The important role in determining the success of advertising requires creativity in it, and is able to answer the questions formulated in 5W + 1H. Creativity advertising located at how to communicate namely implying a message advertising or wy which is done to communicate message advertising to the audience. The inclusion of the era of digitalisation made social media an alternative media that was felt effective and efficient for the company. This then became the choice for PT Mahkotadewa Indonesia to promote Maducil products. In this design the writer as a Creative Designer, seeks to create content that can be accepted and attract the attention of the target audience. The creative design of advertising promotion is expected to increase public awareness of the existence of Maducil and the establishment of a closer relationship with the target consumers through interaction through social media, especially social media Facebook and Instagaram. The research method used by the author is observation, interviews and documentation. The design method uses the basic concepts of AISAS by echoing Big Idea "The Little Healthy Happiness of Mother Father" with a message of communication that not only Mother but Father also plays a role in maintaining the health of children. In the execution, the author poured his work in the form of visual content design in the form of caption, digital imaging and copywriting based on the tactics of social media content consisting of color, balance, line, typography, contrast, scale, proximity and sequence. Keywords: social media, design, content, creative designer, Maducil Peranan penting dalam penentuan keberhasilan iklan diperlukan sebuah kreativitas didalamnya, serta mampu menjawab pertanyaan yang dirumuskan dalam 5W+1H. Kreativitas iklan terletak pada how to communicate, bagaimana pesan dapat tersampaikan dengan strategi yang digunakan. Masuknya era digitalisasi menjadikan media sosial sebagai alternatif media yang dirasa efektif dan efisien bagi perusahaan. Hal ini yang kemudian menjadi pilihan bagi PT Mahkotadewa Indonesia mempromosikan produk Maducil. Pada perancangan ini penulis sebagai seorang Creative Designer, berupaya menciptakan konten yang mampu diterima dan menarik perhatian target audiens. Perancangan kreatif promosi iklan ini diharapkan mampu meningkatkan kesadaran masyarakat akan keberadaan Maducil dan terjalinnya hubungan yang lebih dekat dengan target konsumen melalui interaksi melalui media social khususnya media sosial Facebook dan Instagaram. Metode penelitian yang digunakan penulis yaitu observasi, wawancara dan dokumentasi. Metode perancangan menggunakan konsep dasar AISAS dengan menggaungkan Big Idea “Si Kecil Sehat Kebahagiaan Ayah Bunda” dengan pesan komunikasi bahwa tidak hanya Bunda tetapi Ayah juga ikut berperan dalam menjaga kesehatan anak. Dalam eksekusi, penulis menuangkan karyanya dalam bentuk visual desain content berupa caption, digital imaging dan copywriting berdasarkan taktik konten media sosial yang terdiri dari warna, keseimbangan, garis, tipografi, kontras, skala, kedekatan dan urutan. Kata kunci : media sosial , desain, content, creative designer, Maducil

Item Type: Thesis (S1)
Call Number: SK/43/18/083
NIM: 44316110011
Uncontrolled Keywords: media sosial , desain, content, creative designer, Maducil
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.232 Print Media/Media Tercetak
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Dede Muksin Lubis
Date Deposited: 14 Jan 2019 02:51
Last Modified: 14 Jan 2019 02:51
URI: http://repository.mercubuana.ac.id/id/eprint/46631

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