PENGARUH TERPAAN KONTEN SELEBGRAM TASYA FARASYA DI PLATFROM INSTAGRAM TERHADAP MINAT BELI PRODUK MAKEUP (SURVEY KEPADA MAHASISWI BROADCASTING)

SAPUTRI, NANDA ROSA ADI (2024) PENGARUH TERPAAN KONTEN SELEBGRAM TASYA FARASYA DI PLATFROM INSTAGRAM TERHADAP MINAT BELI PRODUK MAKEUP (SURVEY KEPADA MAHASISWI BROADCASTING). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of communication technology has made media such as Instagram social media increasingly popular for entertainment and information. Celebrity content on social media has the power as a factor that can influence the audience. This research was conducted to examine the influence of exposure to the content of the celebgram Tasya Farasya on the Instagram platform on purchasing interest with Broadcasting student research subjects. This research uses the S-O-R theory, which emphasizes the active role of media users. This research uses a quantitative approach with survey analysis via questionnaires. This research used a population, namely Mercu Buana University Broadcasting students with a total of 134 people. Through calculations using the Slovin formula, the total sample was obtained, namely 100 respondents. This research uses non-probability sampling. Perkembangan teknologi komunikasi telah membuat media seperti sosial media Intagram semakin populer untuk hiburan dan informasi. Konten selebgram disosial media memiliki kekuatan sebagai faktor yang dapat mempengaruhi penontonnya. Penelitian ini dilakukan guna untuk mengkaji pengaruh terpaan konten selebgram tasya farasya di platfrom instagram terhadap minat beli dengan subjek penelitian mahasiswi Broadcasting. Penelitian ini menggunakan teori S-O-R, yang menekankan peran aktif pengguna media. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis survei melalui kuesioner. Dalam penelitian ini menggunakan populasi yaitu mahasiswi Broadcasting Universitas Mercu Buana dengan total 134 orang. Melalui perhitungan dengan menggunakan rumus slovin didapatkan total sampel yaitu sebanyak 100 responden. Penelitian ini menggunakan non probability sampling.

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 24 125
NIM/NIDN Creators:	44120010025
Uncontrolled Keywords:	Instagram, Tasya Farasya, Minat beli, Terpaan Media.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	ANANDA NADIRA PUTRI
Date Deposited:	16 Oct 2024 02:02
Last Modified:	16 Oct 2024 02:02
URI:	http://repository.mercubuana.ac.id/id/eprint/92544

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