PENGARUH SUBJECTIVE NORM, ATTITUDE, TRUST DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ULANG (Studi Kasus Pada Jasa Cuci Sepatu di Tangerang dan Jakarta)

WARDHANA, WISNU ARY (2024) PENGARUH SUBJECTIVE NORM, ATTITUDE, TRUST DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ULANG (Studi Kasus Pada Jasa Cuci Sepatu di Tangerang dan Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of Subjective Norm, Attitude, Trust and Word of Mouth on Repurchase Decisions (Case Study on Shoe Washing Services in Tangerang and Jakarta). The population in this study were consumers of shoe washing services in Tangerang and Jakarta and sampling using non-probability sampling techniques, obtained as many as 180 respondents. The data analysis method uses Partial Least Square. This study proves that subjective norm has an insignificant influence on repurchase decisions, attitude has a significant influence on repurchase decisions. trust has a significant influence on repurchase decisions, and word of mouth has a significant influence on repurchase decisions. Keywords : Subjective Norm, Attitude, Trust, Word of Mouth, Repurchase Decision Penelitian ini bertujuan untuk menganalisis Pengaruh Subjective Norm, Attitude, Trust dan Word of Mouth Terhadap Keputusan Pembelian Ulang (Studi Kasus Pada Jasa Cuci Sepatu Di Tangerang dan Jakarta). Populasi dalam penelitian ini adalah konsumen jasa cuci sepatu di Tangerang dan Jakarta dan pengambilan sampel menggunakan teknik non-probability sampling, didapat sebanyak 180 responden. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa subjective norm memiliki pengaruh tidak signifikan terhadap keputusan pembelian ulang, attitude memiliki pengaruh signifikan terhadap keputusan pembelian ulang. trust memiliki pengaruh signifikan terhadap keputusan pembelian ulang, dan word of mouth memiliki pengaruh signifikan terhadap keputusan pembelian ulang. Kata Kunci : Subjective Norm, Attitude, Trust, Word of Mouth, Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 469
NIM/NIDN Creators: 43118010372
Uncontrolled Keywords: Subjective Norm, Attitude, Trust, Word of Mouth, Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika > 171.2 Intuition, Moral Sense, Reason/Intuisi, Sikap Moral, Alasan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 11 Oct 2024 03:04
Last Modified: 11 Oct 2024 03:04
URI: http://repository.mercubuana.ac.id/id/eprint/92432

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