PENGARUH DAYA TARIK WISATA, CITRA DESTINASI DAN E-WOM TERHADAP NIAT MENONTON MOTOGP PADA GENERASI Z KE DESTINASI WISATA SUPER PRIORITAS LOMBOK NTB

DWIPUTRA, ADITYA AMMAR (2024) PENGARUH DAYA TARIK WISATA, CITRA DESTINASI DAN E-WOM TERHADAP NIAT MENONTON MOTOGP PADA GENERASI Z KE DESTINASI WISATA SUPER PRIORITAS LOMBOK NTB. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of tourist attraction, destination image, ewom on viewing intentions (study on Mandalika circuit Lombok NTB). This research was conducted on 210 respondents using a quantitative approach. The data analysis method used is Structural Equation Modeling (SEM). The results showed that tourist attraction has a positive and significant effect on MotoGP viewing intentions. Destination image has no significant effect on the intention to watch MotoGP. E-wom has no significant effect on viewing intentions. Keywords : Tourism Attraction, Destination Image, E-WOM, Super priority destinations, Generation Z, Lombok NTB Tourism, Indonesian Travelers. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, citra destinasi, e-wom terhadap niat menonton (studi pada sirkuit Mandalika Lombok NTB). Penelitian ini dilakukan terhadap 210 responden dengan menggunakan pendekatan kuantitatif. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa daya tarik wisata berpengaruh positif dan signifikan terhadap niat menonton MotoGP. Citra destinasi tidak berpengaruh signifikan terhadap niat menonton MotoGP. E-wom tidak berpengaruh signifikan terhadap niat menonton. Kata kunci : Daya Tarik Wisata, Citra Destinasi, E-WOM, Destinasi Super prioritas, Generasi Z, Wisata Lombok NTB, Wisatawan Nusantara.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 293
Call Number: SE/31/24/220
NIM/NIDN Creators: 43120010243
Uncontrolled Keywords: Daya Tarik Wisata, Citra Destinasi, E-WOM, Destinasi Super prioritas, Generasi Z, Wisata Lombok NTB, Wisatawan Nusantara.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.92 Travelers/Turis, Wisatawan, Pelancong
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 02 Sep 2024 08:27
Last Modified: 02 Sep 2024 08:27
URI: http://repository.mercubuana.ac.id/id/eprint/91041

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