MELANI, MELANI (2018) Persepsi Pengunjung Terhadap Kondisi Fisik dan Lingkungan yang Mempengaruhi Minat Pengunjung di Pusat Perbelanjaan Plaza Kalibata dan Kalibata City, Jakarta Selatan. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Shopping center which provides the needs of visitors including amusement center is growing rapidly, especially in Jakarta. As the example in South Jakarta, there are two different shopping centers were built near each other in Kalibata area, i.e. Plaza Kalibata and Kalibata City. Since there are two shopping centers nearby, visitors become more selective in choosing which shopping center to spend time in. The purpose of this research is to understand the visitors’ perceptions of physical condition and surroundings of the shopping center building, as they interest to visit either Plaza Kalibata or Kalibata City, South Jakarta. Research method used in this study is quantitative method using Likert scale to calculate mean point and other parameters. Microsoft Excel and SPSS are both used to do one-way ANOVA test to get the most significant effect from measured factors. Result of this research is based on visitors’ perception, i.e. Plaza Kalibata building is much more interesting than Kalibata City. On contrary, surrounding environments of Kalibata City is much more interesting than Plaza Kalibata. Pusat perbelanjaan sebagai tempat hiburan yang mampu melayani segala kebutuhan pengunjung, berkembang dengan pesat terutama di ibukota DKI Jakarta. Seperti Jakarta Selatan, pada daerah Kalibata terdapat dua pusat perbelanjaan yang jaraknya berdekatan yaitu Plaza Kalibata dan Kalibata City. Dengan adanya dua pusat perbelanjaan ini, membuat pengunjung menjadi lebih selektif dalam memilih pusat perbelanjaan. Tujuan dalam penelitian ini adalah untuk memahami lebih dalam mengenai persepsi pengunjung terhadap kondisi fisik dan lingkungan pusat perbelanjaan yang mempengaruhi minat pengunjung di Plaza Kalibata dan Kalibata City, Jakarta Selatan. Adapun metode penelitian yang digunakan adalah metode kuantitatif dengan perhitungan skor mean menggunakan skala Likert dan di bantu dengan software excel dan software SPSS dengan melakukan uji one-way ANOVA untuk mendapatkan pengaruh signifikan dari faktor-faktor yang di ukur. Hasil dari penelitian ini berdasarkan persepsi pengunjung adalah kondisi fisik pusat perbelanjaan Plaza Kalibata lebih menarik daripada Kalibata City sedangkan kondisi lingkungan pusat perbelanjaan Kalibata City lebih menarik daripada Plaza Kalibata.
| Item Type: | Thesis (S1) |
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| Call Number CD: | LP/ARS. 18 042 |
| NIM/NIDN Creators: | 41214120099 |
| Uncontrolled Keywords: | Persepsi, Pusat Perbelanjaan, Kondisi Fisik, Kondisi Lingkungan, dan Minat Pengunjung. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi 200 Religion/Agama > 240 Christian Moral and Devotional Theology/Moral Kristen dan Teologi Kebaktian > 246 Use of Art in Christianity/Seni dalam Agama Kristen > 246.9 Architecture/Arsitektur |
| Divisions: | Fakultas Teknik > Arsitektur |
| Depositing User: | AHMAD FADHIL NUGROHO |
| Date Deposited: | 31 Aug 2024 05:48 |
| Last Modified: | 03 Sep 2024 02:24 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/90967 |
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