PENGARUH SPIRITUALITAS, RESIKO, RELIGIUSITAS DAN KEBIASAAN TERHADAP PERILAKU MEMBELI MAKANAN BERLABEL HALAL DI JABODETABEK

FIRDAUS, MUHAMAD MILKI (2023) PENGARUH SPIRITUALITAS, RESIKO, RELIGIUSITAS DAN KEBIASAAN TERHADAP PERILAKU MEMBELI MAKANAN BERLABEL HALAL DI JABODETABEK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to discuss what influences affect the behavior of shopping for halal-labeled food in Jabodetabek. The independent variables were obtained from the results of the presurvey, namely, spirituality, risk, religiosity, and habits. This study uses data analysis techniques and data processing using PLS. The population is Jabodetabek residents, with a sample of 200 respondents. The sampling technique used was purposive sampling. By using a quantitative approach, the results of this study indicate that spirituality has a positive and significant effect on behavior, has a positive and significant impact on behavior, religiosity has a positive and significant effect on behavior, and habits have a positive and significant effect on behavior. Key words: Spirituality, Risk, Religiosity, Habits, Shopping behavior for Halal labeled food, Halal food. Penelitian ini bertujuan untuk membahas tentang pengaruh apa saja yang mempengaruhi perilaku berbelanja makanan berlabel halal di jabodetabek. Variabel independent didapatkan dari hasil pra-survei yaitu, spiritualitas, resiko, religiusitas, dan kebiasaan. Penelitian ini menggunakan Teknik analisis data dan pengolahan data menggunakan PLS. Populasinya adalah penduduk jabodetabek, dengan sampel 200 responden. Teknik pengambilan sampel menggunakan purposive sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa spiritualitas berpengaruh positif dan signifikan terhadap perilaku, resiko berpengaruh negatif dan signifikan terhadap perilaku, religiusitas berpengaruh positif dan tidak signifikan terhadap perilaku, dan kebiasaan berpengaruh positif dan signifikan terhadap perilaku. Kata kunci: Spiritualitas, Resiko, Religiusitas, Kebiasaan, Perilaku berbelanja Makanan Berlabel Halal, Makanan Halal

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 467
Call Number:	SE/31/23/491
NIM/NIDN Creators:	43119010092
Uncontrolled Keywords:	Spiritualitas, Resiko, Religiusitas, Kebiasaan, Perilaku berbelanja Makanan Berlabel Halal, Makanan Halal
Subjects:	200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.438 Comparative Islamic Law with Other Laws In the Field of Muamalat/Perbandingan hukum Islam dengan Hukum Lainya Di Bidang Muamalat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.69 Labels and Match Covers/Label
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	30 Nov 2023 03:43
Last Modified:	30 Nov 2023 03:43
URI:	http://repository.mercubuana.ac.id/id/eprint/84439

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