HANDAYANI, DINI AYU (2020) AKTIVITAS PT WORLD INNOVATIVE TELECOMMUNICATION DALAM MEMBANGUN HUBUNGAN BAIK DENGAN JURNALIS MELALUI KEGIATAN “REKAM JAKARTA”. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The world of smartphone development today which is increasingly advanced and developing has a fairly large level of competition among the people. So that each PR in each electronic service provider has the same goal, namely to improve good relations with the media so that their organizations get good output and news from the media. One company that has a public relation that aims to improve good relations with the media is PT World Innovative Telecommunication. Seeing the issue of journalists who have difficulty finding a place to introduce their photography works to the public, PT World Innovative Telecommunication is interested in carrying out all programs to provide a forum for journalists in Jakarta in particular. Through the Jakarta Record event which aims to provide a forum for journalists to introduce their work to the public, Hai Mobile Stage which aims to provide a stage for indie musicians. This research was conducted to determine the Activity of PT World Innovative Telecommunication in implementing the publication program through the Jakarta Record event. This type of research uses descriptive qualitative research. The data collection technique used in-depth interviews with informants. This type of research uses descriptive qualitative research. As for data collection techniques with in-depth interviews with informants. The results of this study discuss how large companies such as PT World Innovative Telecommunication carry out programs that have a positive impact on the publication of their own products, namely Oppo Reno, where this program has closeness to Oppo's main stakeholders who influence his business. The results of this study indicate that in implementing a strategy, PT World Innovative Telecommunication is not only about its business, but PT Innovative Telecommunication has the courage to do it. In planning Jakarta Record activities, OPPO and PFI collaborate to plan media relations activities to run smoothly. Keywords: Activity, Publication, Media Relations Dunia perkembangan smartphone sekarang ini yang semakin maju dan berkembang memiliki tingkat persaingan yang cukup besar di kalangan masyarakat. Sehingga masing-masing humas yang ada disetiap penyedia layanan elektronik memiliki tujuan yang sama yaitu untuk meningkatkan hubungan baik dengan media sehingga organisasi mereka mendapatkan output dan pemberitaan yang baik pula dari media. Salah satu perusahaan yang memiliki humas yang bertujuan untuk meningkatkan hubungan baik dengan media yaitu PT World Innovative Telecommunication. Melihat isu para jurnalis yang kesulitan untuk mencari wadah untuk mengenalkan karya fotografi mereka ke publik, membuat PT World Innovative Telecommunication tertarik melakukan segenap program untuk memberikan wadah untuk para jurnalis yang ada di Jakarta Khususnya. Melalui acara Rekam Jakarta yang bertujuan memberikan wadah untuk para jurnalis mengenalkan karyanya ke publik,. Tipe penelitian ini menggunakan penelitian deskriptif Kualitatif. Adapun teknik pengumpulan data dengan wawancara mendalam dengan informan.Hasil penelitian ini membahas mengenai bagaimana perusahaan besar seperti PT World Innovative Telecommunication melakukan program yang memiliki impact positive kepada publikasi produk mereka sendiri yaitu Oppo Reno, dimana program ini memiliki kedekatan terhadap stakeholders utama Oppo yang berpengaruh terhadap bisnis nya. Hasil penelitian ini menunjukan bahwa dalam melaksanakan sebuah strategi, PT World Innovative Telecommunication bukan semata tentang bisnis nya, namun PT Innovative Telecommunication berani melaku Dalam perencanaan kegiatan Rekam Jakarta, OPPO dan PFI berkolaborasi untuk membuat planning kegiatan media relations agar berjalan dengan lancar.Dalam implementasi kegiatan Rekam Jakarta, Jurnalis mendapatkan knowledge mengenai product OPPO dan ilmu-ilmu fotografi dari narasumber diskusi fotografi.Dengan kegiatan Rekam Jakarta Jurnalis dari anggota PFI lebih mengenal product OPPO terutama OPPO Reno 10x Zoom. Kata Kunci: Aktivitas, Publikasi, Media Relations
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