ANALISIS RESEPSI KHALAYAK PADA NILAI-NILAI MORAL DALAM DRAMA KOREA SQUID GAME (Mahasiswa Universitas Mercu Buana Angkatan 2018)

SARASWATI, FEBBY (2023) ANALISIS RESEPSI KHALAYAK PADA NILAI-NILAI MORAL DALAM DRAMA KOREA SQUID GAME (Mahasiswa Universitas Mercu Buana Angkatan 2018). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Korean drama is one of the products of the mass media that is in great demand by many people so that Korean drama has its own place for many people. Drama also functions as a forum for conveying moral values, one of which is the Korean drama Squid Game, a drama which is certainly very interesting to discuss because it contains moral values. Moral values are values that can encourage people to act or do something, and are also a source of motivation. In other words, moral values tend to regulate and limit our actions in everyday life. In the Korean drama Squid Game, it tells of hundreds of participants who are trapped in a survival game in order to get a large prize in the form of money. With a focus on audience acceptance research (Students of Mercu Buana University Class of 2018) on moral values in the Korean drama Squid Game. The researcher uses the constructivism paradigm with qualitative methods through the reception analysis approach of Stuart Hall encoding-decoding. The subjects of this study were five informants, namely Mercu Buana University students class of 2018 who had watched the Squid Game drama to the end. The research results obtained from these 5 informants show that the informants' acceptance of the moral values in the Squid Game shows varies. there are two meanings of informants namely Dominant and Negotiation. This study concludes that each informant has a different acceptance based on the experiences of each informant. Keywords: Reception, Moral Value, Korean Drama Drama Korea merupakan salah satu produk dari media massa yang sangat diminati oleh banyak orang sehingga membuat drama Korea mempunyai tempat tersendiri bagi orang banyak. Drama juga berfungsi sebagai wadah untuk menyampaikan nilai moral, salah satunya yaitu drama Korea Squid Game, drama yang tentunya sangat menarik untuk dibahas karena terdapat nilai-nilai moral di dalamnya. nilai moral adalah nilai-nilai yang dapat mendorong manusia untuk bertindak atau melakukan sesuatu, dan juga merupakan sumber motivasi. Dengan kata lain, moral values cenderung mengatur dan membatasi tindakan kita di dalam kehidupan sehari-hari. Pada drama Korea Squid Game menceritakan ratusan peserta yang terjebak dalam permainan untuk bertahan hidup demi mendapatkan hadiah berjumlah besar berupa uang. Dengan fokus penelitian penerimaan khalayak (Mahasiswa Univeritas Mercu Buana Angkatan 2018) pada nilai-nilai moral dalam drama Korea Squid Game. Peneliti menggunakan paradigma konstruktivisme dengan metode kualitatif melalui pendekatan analisis resepsi Stuart Hall encoding-decoding. Subjek penelitian ini ada lima informan yaitu Mahasiswa universitas Mercu Buana angkatan 2018 yang sudah menonton drama Squid Game hingga selesai. Hasil penelitian yang didapatkan melalui 5 informan ini menunjukkan bahwa penerimaan informan terhadap nilai moral yang ada pada tayangan Squid Game bervariasi. terdapat dua pemaknaan dari informan yaitu Dominan dan Negosiasi. Penelitian ini menyimpulkan bahwa setiap informan memiliki penerimaan yang berbeda berdasarkan pengalaman masing-masing informan. Kata Kunci: Resepsi, Nilai Moral, Drama Korea

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 23 015
NIM/NIDN Creators:	44118010070
Uncontrolled Keywords:	Resepsi, Nilai Moral, Drama Korea
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika > 171.2 Intuition, Moral Sense, Reason/Intuisi, Sikap Moral, Alasan 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	12 Apr 2023 07:32
Last Modified:	12 Apr 2023 07:32
URI:	http://repository.mercubuana.ac.id/id/eprint/76418

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