PENGARUH PENGGUNAAN MEDIA SOSIAL WHATSAPP DIKALANGAN MAHASISWA TERHADAP POLA KOMUNIKASI INTERPERSONAL

PERMATASARI, VIONA (2019) PENGARUH PENGGUNAAN MEDIA SOSIAL WHATSAPP DIKALANGAN MAHASISWA TERHADAP POLA KOMUNIKASI INTERPERSONAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is growing more and more modern times, of course, many instant messaging applications are one of whatsapp. This study aims to analyze the influence of whatsapp social media among students, to analyze interpersonal communication at the University of Mercu Buana. The theory used in this study is the theory of S-O-R (Stimulus -Organism - Response), which is a human whose soul includes the components of attitudes, opinions, behavior, cognition, affection and konasi. Data collection methods in the study were questionnaires, interviews and observations. The type of research used is a type of verification research, namely research that aims to determine the effect of independent variables (whatsapp social media) with the dependent variable (interpersonal communication). The result of the research showed that whatsapp social media variable significantly influences interpersonal communication pattern in mercu buana university. Results of analysis using the coefficient of determination is known that variable interpersonal communication (Y) can be explained by the variable whatsapp social media (X) of 33,6%. While the remaining 66,4% is explained by other factors not examined. Keywords: WhatsApp Social Media, Interpersonal Communication Penelitian ini semakin berkembang nya zaman yang semakin modern tentu sekarang banyak aplikasi-aplikasi message instant salah satu nya whatsapp. Penelitian ini bertujuan untuk menganalisis pengaruh media social whatsapp dikalangan mahasiswa, untuk menganalisis komunikasi interpersonal pada Universitas Mercu Buana. Teori yang digunakan dalam penelitian ini adalah teori S-O-R (Stimulus – Organism – Respon) yaitu manusia yang jiwa nya meliputi komponen-komponen sikap, opini, perilaku, kognisi, afeksi dan konasi. Metode pengumpulan data pada penelitian adalah kuisioner, wawancara dan observasi. Jenis penelitian yang digunakan adalah jenis penelitian verifikatif, yaitu penelitian yang bertujuan untuk mengetahui pengaruh variabel independent (media social whatsapp) dengan variabel dependen (komunikasi interpersonal). Hasil analisis menggunakan regresi linear sederhana dan uji t dapat diketahui bahwa variabel media social whatsapp dikalangan mahasiswa berpengaruh signifikan terhadap pola komunikasi interpersonal pada Universitas Mercu Buana. Hasil analisis menggunakan koefisien determinasi diketahui bahwa variabel koomunikasi interpesrsonal (Y) dapat dijelaskan oleh variabel media social whatsapp (X) sebesar 33.6 %. Sedangkan sisanya 66,4% dijelaskan oleh faktor-faktor lain yang tidak diteiliti. Kata Kunci: Media Sosial Whatsapp, Komunikasi Interpersonal

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 19 012
NIM/NIDN Creators: 44115010032
Uncontrolled Keywords: Media Sosial Whatsapp, Komunikasi Interpersonal
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 01 Mar 2023 06:42
Last Modified: 01 Mar 2023 09:01
URI: http://repository.mercubuana.ac.id/id/eprint/74495

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