PENGELOLAAN MEDIA SOSIAL DALAM MENINGKATKAN BRAND AWARENESS DAN PENJUALAN PADA UMKM KOPI JENDELA PERIODE AGUSTUS 2021- MEI 2022

TRIANSYAH, SEPTIAN (2022) PENGELOLAAN MEDIA SOSIAL DALAM MENINGKATKAN BRAND AWARENESS DAN PENJUALAN PADA UMKM KOPI JENDELA PERIODE AGUSTUS 2021- MEI 2022. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Social media has been implemented in both large and small companies, including in the micro, small and medium enterprises (MSMEs) environment, where they introduce their products to customers remotely at little cost. Partner products focus on the food & beverage sector such as coffee, light or heavy meals. The existence of the Covid-19 virus pandemic has made MSMEs need online media to introduce products to customers. Planning to use Instagram for promotion and marketing of MSMEs is carried out by maximizing predetermined social media. The achievement of this mentoring activity is an increase in MSME brand awareness as seen through insight analysis of content uploaded to social media. Keywords: social media, promotion, sales, umkm, brand awareness Media sosial telah di implementasikan baik di perusahaan besar maupun perusahaan kecil, termasuk di lingkungan usaha mikro kecil menengah (UMKM) adalah memperkenalkan produk mereka kepada pelanggan secara jauh dengan sedikit biaya. Produk mitra berfokus pada bidang food & Beverages seperti kopi, makanan ringan ataupun berat. Adanya pandemi virus Covid-19 membuat UMKM memerlukan media online untuk memperkenalkan produk kepada pelanggan. Perencanaan pemanfaatan Instagram untuk promosi dan pemasaran UMKM dilaksanakan dengan memaksimalkan media sosial yang sudah ditentukan. Capaian dari kegiatan pendampingan ini adalaha meningkatnya brand awareness UMKM yang dilihat melalui analisis insight konten yang diunggah ke media sosial. Kata Kunci: media sosial, promosi, penjualan, umkm, brand awareness.

Item Type: Thesis (S1)
Call Number CD: FK/PKP. 22 081
NIM/NIDN Creators: 44318010058
Uncontrolled Keywords: media sosial, promosi, penjualan, umkm, brand awareness
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 11 Jan 2023 07:08
Last Modified: 11 Jan 2023 07:08
URI: http://repository.mercubuana.ac.id/id/eprint/73308

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