PERANCANGAN MEDIA PROMOSI PADA CAFE ANGKRINGAN GINASTHEL

UTAMA, OGY SURYA ARI (2022) PERANCANGAN MEDIA PROMOSI PADA CAFE ANGKRINGAN GINASTHEL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Angkringan is one of the traditional businesses originating from Klaten and has been around since 1930. However, in the era of digitalization and modernization at this time of course there are many businesses that have the concept of attracting the attention of consumers. So with that, the researcher wants to design a promotional media that makes angkringan a modern traditional concept, namely ginasthel angkringan cafe so that they can keep up with the times without losing the identity of the angkringan and will be able to attract consumers from all walks of life to visit the angkringan cafe. Then, in this final project, the promotion method used is through social media Instagram as the main media that will be used and the supporting media consists of several merchandise such as aprons, glasses, t-shirts and banners. Keywords: Angkringan, promotional media, merchandise. Angkringan merupakan salah satu usaha tradisional yang berasal dari klaten dan sudah ada sejak tahun 1930. Namun dimasa digitalisasi serta modernisasi pada saat ini tentu banyak sekali bisnis-bisnis yang memiliki konsep menarik perhatian konsumen. Maka dengan itu peneliti ingin merancang media promosi yang membuat angkringan menjadi berkonsep tradisional modern yaitu cafe angkringan ginasthel agar tetap dapat mengikuti perkembangan zaman tanpa menghilangkan identitas dari angkringan tersebut serta akan dapat menarik minat konsumen dari semua kalangan untuk mengunjungi cafe angkringan tersebut. Kemudian, pada tugas akhir ini, metode promosi yang dilakukan ialah melalui media social Instagram sebagai media utama yang akan digunakan dan media pendukung terdiri dari beberapa merchandise seperti apron, gelas, t-shirt serta banner. Kata Kunci: Angkringan, media promosi, merchandise.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 22 036
NIM/NIDN Creators:	42317010088
Uncontrolled Keywords:	Angkringan, media promosi, merchandise
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	20 Oct 2022 07:15
Last Modified:	20 Oct 2022 07:15
URI:	http://repository.mercubuana.ac.id/id/eprint/70670

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