PERANCANGAN VIDEO PROMOSI SEBAGAI SARANA MEDIA PROMOSI MONOKA

PUTRA, M. RIZQI ANANDA (2022) PERANCANGAN VIDEO PROMOSI SEBAGAI SARANA MEDIA PROMOSI MONOKA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of social media continues to progress very rapidly, nowadays users can easily be used by anyone. The use of social media is not only used to communicate with each other, now business actors are also required to follow every social media development that continues to occur and carry out promotions on social media. To carry out the promotion, the right media is needed to match the characteristics of the brand itself, in this design the author makes a promotional video that will be packaged as attractively as possible and is expected to increase sales from the Monoka brand. Key Word : Promotional video, Promotion, videography Perkembangan sosial media terus mengalami kemajuan sangat pesat, saat ini pengguna bisa dengan mudah digunakan oleh siapapun. Penggunaan sosial media tidak hanya digunakan untuk saling berkomunikasi saja saat ini para pelaku usaha juga diharuskan untuk mengikuti setiap perkembangan sosial media yang terus terjadi dan melakukan promosi di sosial media. Untuk melakukan promosi diperlukan media yang tepat untuk sesuai dengan karakteristik brand itu sendiri, pada perancangan kali ini penulis membuat video promosi yang akan dikemas semenarik mungkin diharapkan meningkatkan penjualan dari brand Monoka. Kata Kunci : Video promosi, Promosi, videography

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 22 031
NIM/NIDN Creators: 42318010006
Uncontrolled Keywords: Promotional video, Promotion, videography
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Visual
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 17 Oct 2022 01:52
Last Modified: 17 Oct 2022 01:52
URI: http://repository.mercubuana.ac.id/id/eprint/70459

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