KURNIAWATI, MEILINA IKA (2016) MOTIVASI KHALAYAK DALAM MENONTON TAYANGAN ”ADA ADA AJA” DI GLOBAL TV (Survei Pada Ibu Rumah Tangga di RT 03 RW 07 Kelurahan Sukamaju Baru Kecamatan Tapos Kota Depok). S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRACT Public motivation in watching TV programme is considered to be importantto know what makes the audiences keep on being interested in watching the programme. Furthermore, it’s usable to know more about the advantages and disadvantages of the programme itself so that it can be corrected to satisfy the audiences. “Ada-Ada Aja” programme on Global TV has quite long time aired. This programme is first aired on the end of November 2015. Besides, it has quite high rating and shares during its show. In example, on Special 2nd Birthday of “Adaada aja” on January 21st 2016 at 01.30 – 04.00 p.m (West Indonesian Time)it got 0.5 rates and 3.5 shares. This research is done to know the public motivation in watching the TV programme. This research uses quantitative approach with descriptive research type. Research method that used is the survey method using questionarries that will be published to housewives in RT 03/07kelurahan sukamaju baru kecamatan tapos kota depok. This research result knows the public motivation in watching the broadcasted programme “Ada-ada aja”. By using the theoretical from Dennis McQuail about four functions of watching television such as information, personal identity, integration and social interaction and entertainment. This research concludes that the function of entertainment is the dominant function that motivate public to watch “Ada-ada Aja” on Global TV.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/BRD 16 002 |
| NIM/NIDN Creators: | 44113320013 |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast |
| Divisions: | Fakultas Ilmu Komunikasi > Penyiaran |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 19 Aug 2022 04:45 |
| Last Modified: | 19 Aug 2022 04:45 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/68067 |
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