TEMA-TEMA FANTASI KOMUNITAS KLAMBY LOYAL CUSTOMER (Studi Deskriptif Kualitatif TentangTema-Tema Fantasi Pada Komunitas Instagram @Klamby loyal customer)

SUSANTI, MELISSA (2021) TEMA-TEMA FANTASI KOMUNITAS KLAMBY LOYAL CUSTOMER (Studi Deskriptif Kualitatif TentangTema-Tema Fantasi Pada Komunitas Instagram @Klamby loyal customer). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Wearing Klamby is a local brand that has successfully built communication with its customers through Instagram. The success of Wearing Klamby can be seen from the Instagram of the Klamby loyal customer (KLC) community of 17 thousand followers. The KLC community is a place for loyal customers to get information about Wearing Klamby. Seeing the high loyalty of the KLC community made researchers interested in researching this community with the research title "Fantasy Themes of the Klamby Loyal Customer Community (A Qualitative Descriptive Study of Fantasy Themes in the Instagram Community @lamby loyal customer)". Ernest Bormann calls his theory Fantasy Theme Analysis (FTA). In this theory, a fantasy does not refer to fictional stories or erotic desires. Fantasy in this theory is a story or joke that contains or expresses emotion. Fantasy includes events of a group member in the past, or events that may occur in the future. The four key terms in this theory are: Fantasy Theme, Fantasy Chain, Fantasy Fantasy and Rhetorical Visions. This study aims to see and analyze fantasy themes that exist in the KLC community by using a qualitative descriptive fantasy of research. Data collection techniques were carried out by interview and data analysis. The results of this study indicate that there are several fantasy themes that build cohesiveness in the Klamby loyal customer community, namely the fantasy theme "Umrah with Klamby", "movie together the digital show" and "charity". These fantasy themes can build social reality in the community and form communication patterns. Kata Kunci: Communication, Public Relations, fantasy theme analysis Wearing Klamby merupakan brandlokal yang sukses membangun komunikasi dengan pelanggannya melalui Instagram. Kesuksesan Wearing Klamby dapat dilihat dari instagram komunitas Klamby loyal customer (KLC) sebanyak 17 ribu followers. Komunitas KLC merupakan wadah bagi pelanggan setia untuk mendapatkan informasi tentang Wearing Klamby. Melihat loyalitas yang tinggi dari komunitas KLCmembuat peneliti tertarik untuk meneliti komunitas ini dengan judul penelitian “Tema-Tema Fantasi Komunitas KlambyLoyal Customer (Studi Deskriptif Kualitatif Tentang Tema-Tema Fantasi Pada Komunitas Instagram @Klambyloyal customer)”. Ernest Bormann meyebut teorinya dengan istilah Fantasy Theme Analysis (FTA), Dalam teori ini, sebuah fantasi tidak merujuk pada cerita-cerita fiktif atau keinginan erotis. Fantasi dalam teori ini adalah cerita atau lelucon yang mengandung atau mengungkapkan emosi. Fantasi meliputi peristiwa dari seorang anggota kelompok di masa lalu, atau peristiwa yang mungkin terjadi di masa depan. Empat istilah kunci dalam teori ini adalah : Fantasy Theme ( Tema Fantasi), Fantasy Chain (rantai fantasi), Fantasy Fantasy (Tipe Fantasi) dan Rhetorical Visions (Visi retoris). Penelitian ini bertujuan untuk melihat dan menganalisis tema-tema fantasi yang ada didalam komunitas KLCdenganmenggunakan tipe penelitian deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan wawancara dan analisis data. Hasil penelitian ini menunjukkan bahwa terdapat beberapa tema fantasi yang membangun kohevitas didalam komunitas Klamby loyal customer yaitu tema fantasi “umrah bersama Klamby”, “nonton bareng digital show” dan “charity”. Tema-tema fantasi tersebut dapat membangun realitas sosial dalam komunitas dan membentuk pola komunikasi. Kata Kunci: Komunikasi, Tema Fantasi, Komunitas, Kamby loyal customer

Item Type: Thesis (S1)
NIM/NIDN Creators: 44213110067
Uncontrolled Keywords: Komunikasi, Tema Fantasi, Komunitas, Kamby loyal customer
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.232 Print Media/Media Tercetak
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 15 Mar 2022 03:50
Last Modified: 15 Mar 2022 03:50
URI: http://repository.mercubuana.ac.id/id/eprint/57970

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