PENGARUH LABELISASI HALAL, COUNTRY OF ORIGIN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK NEGARA ASING (Studi Kasus Mie Samyang Korea Selatan)

ARYANI, DESI RIZKA (2020) PENGARUH LABELISASI HALAL, COUNTRY OF ORIGIN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK NEGARA ASING (Studi Kasus Mie Samyang Korea Selatan). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The research aims to identity the influence of halal labeling, country of origin and price perception of counsumer purchasing decision product foreign country. The respondends of this research are the consumers who are purchasing decision noodle products Samyang. This research was conducted with 180 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The results of this study indicate that halal labeling, country of origin and price have a positive and significant effects of purchasing decision. Keyword: Halal Labeling, Country Of Origin, Price, Purchasing Decision Penelitian ini untuk mengetahui pengaruh labelisasi halal, country of origin dan persepsi harga terhadap keputusan pembelian produk negara asing. Responden penelitian ini adalah konsumen yang membeli produk mie Samyang. Penelitian ini dilakukan terhadap 180 responden dengan menggunakan pendekatan kuantitatif. Analisis yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa labelisasi halal, country of origin dan persepsi harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Kata kunci : Labelisasi Halal, Country Of Origin, Persepsi Harga, Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 588
Call Number: SE/31/21/041
NIM/NIDN Creators: 43116010385
Uncontrolled Keywords: Labelisasi Halal, Country Of Origin, Persepsi Harga, Keputusan Pembelian
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.49 Other Fiqih Aspects/Aspek Fiqih Lainnya > 297.491 Food and Drink Issues/Masalah Makanan dan Minuman
300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.8 Food Supply/Persediaan Bahan Makanan
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman > 641.3 Food/Makanan
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Putra Arsy Anugrah
Date Deposited: 30 May 2022 09:58
Last Modified: 06 Nov 2023 02:24
URI: http://repository.mercubuana.ac.id/id/eprint/52076

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