SINTIYA, RIA RATNA FAJAR (2019) ANALISIS PENGARUH CARRYING CAPACITY PERCEPTION, DAYA TARIK WISATA, DAN E-WOM TERHADAP MINAT BERKUNJUNG KE DAERAH TUJUAN WISATA DIENG (Studi Kasus Pada Komunitas Fotografi Indonesia). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The Dieng Plateau is an active volcanic area in Central Java that is included in the Banjarnegara and Wonosobo Regencies. This study aimed to determine the effect of Carrying Capacity Perception, Travel Attractions and E-WOM on Visiting Interests. This research is Quantitative Causal Research. The sample of this study was followers of the @kfi_official Instagram account taken through a purposive sampling method of 100 respondents. Data collection in this study using questionnaires. The results showed that Carrying Capacity Perception, Travel Attraction and E-WOM had a positive and significant effect on Wllingness to visit. Keywords : Electronic Word Of Mouth, Travel Attractions, Carrying Capacity Perception, Willingness to Visit Dataran Tinggi Dieng merupakan kawasan vulkanik aktif di Jawa Tengah yang masuk dalam wilayah Kabupaten Banjarnegara dan Wonosobo. Penelitian ini ditujukan untuk mengetahui pengaruh Carrying Capacity Perception, Daya Tarik Wisata dan E-WOM terhadap Minat Berkunjung. Penelitian ini merupakan Penelitian Kausal Kuantitatif. Sampel dari penelitian ini adalah followers dari akun instagram @kfi_official yang diambil melalui metode purposive sampling sejumlah 100 responden. Pengumpulan data pada penelitian ini menggunakan penyebaran kuesioner. Hasil penelitian menunjukkan bahwa Carrying Capacity Perception, Daya Tarik Wisata dan E-WOM berpengaruh positif dan signifikan terhadap Minat Berkunjung. Kata Kunci : Carrying Capacity Perception, Daya Tarik Wisata, E-WOM, Minat Berkunjung
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