SYAHPUTRA, ALDIO RIZKI (2020) PENGARUH INSTAGRAM STORIES TERHADAP EKSISTENSI DIRI DI MASA PANDEMI COVID-19 (Studi Pada Mahasiswa Broadcasting Universitas Mercu Buana Angkatan 2019). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Through social media, a person often shows his existence. According to him, by showing who he is in social media can increase his existence. However, social media users did not even think about it, that crime could begin from the openness of someone sharing information about themselves. With the existence of social networking media through the Instagram Story feature it becomes a place for them to express what they feel and they experience. Because the Covid-19 pandemic is with the President's recommendation to keep a distance and not to leave the house, even if he has to go out as needed. Therefore many college students take the time to play Social Media, which is Instagram social media. According to researchers, the number of female students uploading photos or videos to Instagram Stories, it is instagram stories that make them an increasing presence, during this pandemic many other female students undertake any activity and upload them on Instagram stories. It was in the Strory Institute that they showed their existence in taking time during this pandemic. The results of this study indicate that the probability level of 0.001 is far less than the significance level of 0.05 (significance level α = 5%) which means that Ho is rejected and Ha is accepted, or it can be concluded that there is a significant influence between Instagram Stories on Self-Existence in the Covid Pandemic Period - 19 students towards the 2019 mercu buana buana broadcasting generation students, with a correlation number of 0.472 which shows that the level of correlation (correlation) in this study is quite, positive and unidirectional. Keywords: Instagram Stories, Self-Existence in the Covid-19 Pandemic Period Melalui media sosial, seseorang sering kali menunjukkan eksistensinya. Menurutnya, dengan menunjukkan siapa dirinya dalam media sosial dapat menaikkan eksistensi dirinya. Namun, tidak terfikirkan pula oleh para pengguna media sosial tersebut, bahwa kejahatan dapat berawal dari terlalu terbukanya seseorang membagikan informasi mengenai dirinya. Dengan adanya media jejaring sosial melalui fitur Instagram Story tersebut menjadi tempat untuk mereka mengungkapkan apa yang mereka rasakan dan mereka alami. Karena pandemi Covid-19 ini dengan anjuran Presiden harus tetap jaga jarak dan tidak boleh keluar rumah, kalaupun keluar harus seperlunya saja. Maka dari itu banyak mahasiswa mahasiswi yang meluangkan waktunya untuk bermain Sosial Media yang itu media sosial Instagram. Menurut peneliti, banyaknya mahasiswa mahasiswi yang mengunggah foto ataupun video ke Instagram Story, instagram story lah yang membuat mereka menjadi eksistensinya meningkat, di masa pandemi ini banyak mahasiswa mahasiswi lainnya melakukan kegiatan apapun dan mengunggahnya di instagram story. Di instargam strory lah mereka menunjukan ke Eksistensi dirinya dalam meluangkan waktu selama pandemi ini. Hasil dari penelitian ini menunjukkan bahwa tingkat probabilitas sebesar 0,001 yakni jauh lebih kecil dari nilai taraf signifikasi sebesar 0,05 (taraf signifikasi α = 5%) yang berarti Ho ditolak dan Ha diterima, atau dapat disimpulkan bahwa terdapat Pengaruh yang signifikan antara Instagram Stories terhadap Eksistensi Diri di Masa Pandemi Covid – 19 mahasiswa terhadap mahasiswa mercu buana buana angkatan broadcasting 2019, dengan angka korelasi sebesar 0,472 yang menunjukan bahwa tingkat hubungan (korelasi) pada penelitian ini tergolong Cukup, positif dan searah. Kata Kunci : Instagram Stories, Eksistensi Diri di Masa Pandemi Covid-19
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