IKlAN LAYANAN MASYARAKAT DAN FASILITAS KEBERSIHAN TERHADAP INTENSI GREEN BEHAVIOR DENGAN KESADARAN AKAN KEBERSIHAN SEBAGAI INTERVENING (Kajian Pemasaran Sosial Kecanmatan Kembangan Jakarta Barat)

ULLFA, MARRIYA (2017) IKlAN LAYANAN MASYARAKAT DAN FASILITAS KEBERSIHAN TERHADAP INTENSI GREEN BEHAVIOR DENGAN KESADARAN AKAN KEBERSIHAN SEBAGAI INTERVENING (Kajian Pemasaran Sosial Kecanmatan Kembangan Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Skripsi ini membahas bagaimana Pengaruh Iklan Layanan Masyarakat dan Fasilitas Kebersihan Terhadap Intensitas Perilaku Green dengan kesadaran akan Kebersihan Sebagai Intervening. Data ini diperoleh melalui survey dengan meyebarkan Kuisioner kepada 156 responden dengan menggunakan sampel purposive Sampling, sedangkan analisi yang digunakan adalah structural equation modeling (SEM) pada program LISREL.Hasil pengujian hipotesis menunjukan bahwa iklan layanan masyarakat berpengaruh signifikan terhadap kesadaran akan kebersihan, fasilitas kebersihan berpengaruh signifikan terhadap Intensi perilaku Green, kesadaran akan kebersihan berpengaruh signifikan terhadap intensitas perilaku Green, iklan layanan masyarakat berpengaruh signifikan terhadap intensitas perilaku Green, dan yang terakhir fasilitas kebersihan kebersihan berpengaruh signifikan terhadap kesadaran akan kebersihan.This thesis discusses how the influence of public service and the cleanliness of the Facilities Against the intensity of Green Behavior with awareness of Hygiene as the Intervening. The data was obtained through a survey Questionnaire to transmit with 156 respondents by using purposive Sampling, while the sample analysis is structural equation modeling (SEM) program LISREL.The results of hypothesis testing indicates that the public service announcement effect significantly to awareness of cleanliness, facilities of hygiene effect significantly to Intensi behavior of Green, awareness of hygiene effect significantly to the intensity of Green behavior, influential public service significantly to the intensity of the behavior of the Green, and the last influential hygiene hygiene facilities significantly to awareness of cleanliness.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 359
NIM/NIDN Creators: 43113010349
Uncontrolled Keywords: Iklan Layanan Masyarakat, fasilitas kebersihan, intensi perilaku green, kesadaran akan kebersihan, i
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 385 Railroad Transportation/Transportasi Kereta Api > 385.3 Facilities/Fasilitas-fasilitas
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 386 Inland Waterway/Transportasi Pengangkutan di Daerah Pedalaman > 386.2 Activities and Services/Kegiatan dan Layanan
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 15 Apr 2017 12:21
Last Modified: 05 Feb 2024 04:27
URI: http://repository.mercubuana.ac.id/id/eprint/33906

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