ASMORO, SATRIA ANJAR (2017) PENGARUH GAYA HIDUP, HARGA, KELOMPOK REFERENSI, CITRA MEREK TERHADAP MINAT BELI SMARTPHONE BLACKBERRY. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini untuk mengtahui pengaruh gaya hidup, harga, kelompok refrensi, citra merek terhadap minat beli smartphone Blacberry, Objek penelitian adalah para pengguna smartphone blackberry dengan responden masyarakat di kecamatan jagakarsa Jakarta selatan. Penelitian di lakukan terhadap 210 responden dengan menggunakan pendekatan desriptif kuantitatif. Hasil penelitian ini menunjukan bahwa secara parsial dan simultan, variabel Gaya Hidup, Harga, Kelompok Referensi, Citra Merek berpengaruh trhadap minat beli smartphone blacberry. Hal ini di buktikan dari hasil uji simultan ( uji f) dan uji parsial (uji t) juga menunjukan nilai signifikansi di antara 4 variabel bebas yang mndukung hipotesa. Oleh karena itu hasil uji dari penelitian ini menyatakan bahwa terdapat pengaruh secara simultanantara variabel Gaya hidup, Harga, Kelompok Referensi, Citra merek berpengruh terhadap minat Beli Smartphone Blackberry.This research is to know the influence of life style, price, reference group, brand image about purchase interest of blackberry smartphones. The object of this research is the blackberry smartphone users with the society respondent in jagakarsa, south jakarta. This research was conducted againts the 210 respondents using a descriptive quantitative approach. The results of this research show that partially and simultaneous variable life style, price, reference group, brand image effect on purchase interest of blackberry smartphones. This is evidenced from the simultaneous test results (test f) and partial test (test t) also shows the value of significance among the 4 free variables that support the hypothesis. Therefore the test results of this study stated that there was a simultaneous influence between variable life style, price, brand image, reference group, brand image effect on purchase interest of blackberry smartphones.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 213 |
| NIM/NIDN Creators: | 43113010109 |
| Uncontrolled Keywords: | Gaya Hidup, Harga, Kelompok Referensi, Citra Merek, Minat Beli, Smartphone blackberry. |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.4 Interest and Pressure Groups/Kelompok Minat dan Kelompok Penekan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 17 Mar 2017 11:29 |
| Last Modified: | 23 Feb 2024 06:19 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33431 |
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