PENGARUH PESAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI AYAM GORENG KECOMBRANG DI WARUNG TABURAI (Survei Pada Followers Instagram @warung_taburai)

SABAJAN, YUTTA KEZIA MOURINE (2025) PENGARUH PESAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI AYAM GORENG KECOMBRANG DI WARUNG TABURAI (Survei Pada Followers Instagram @warung_taburai). S1 thesis, Universitas Mercu Buana - Buncit.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 44321010032
Uncontrolled Keywords: eWOM, minat beli, AISAS, Warung Taburai, komunikasi digital
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi > 302.224 Verbal Communication/Komunikasi Verbal
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 19 Jan 2026 08:42
Last Modified: 19 Jan 2026 08:42
URI: http://repository.mercubuana.ac.id/id/eprint/100629

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