PERANCANGAN MEDIA PROMOSI UMKM JANJU CAKE

RAMADHAN, MUHAMMAD HAKIM (2023) PERANCANGAN MEDIA PROMOSI UMKM JANJU CAKE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The design of promotion media for UMKM Janju Cake as a medium for conveying information in the form of shops and products. JANJU CAKE is an MSME business in the culinary field that provides various cakes and snacks, this business also accepts cake orders for activities such as events. To support the marketing process at JANJU CAKE, a promotional media facility is needed. Therefore the author will promote JANJU CAKE by utilizing graphic design as a promotional medium. This design is expected to make store and product information easy to understand and easy to remember. Keywords promotional media, business, culinary, information. Perancangan media pormosi UMKM janju cake sebagai media untuk menyampaikan informasi berupa toko dan produk. JANJU CAKE merupakan sebuah usaha UMKM di bidang kuliner yang menyediakan berbagai kue dan snak, usaha tersebut juga menerima pesanan kue untuk suatu kegiatan seperti event. Untuk menunjang proses pemasaran pada JANJU CAKE, diperlukan sebuah sarana media promosi. Oleh karena itu penulis akan mempromosikan JANJU CAKE dengan memanfaatkan desain grafis sebagai media promosi. Perancangan ini diharapkan informasi toko dan produk mudah di pahami dan mudah di ingat. Kata Kunci media promosi, usaha, kuliner, informasi

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 028
NIM/NIDN Creators:	42318010001
Uncontrolled Keywords:	media promosi, usaha, kuliner, informasi
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu > 658.022 Small Enterprises/Usaha Kecil 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu > 658.023 Big Enterprises/Usaha Besar
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	21 Aug 2025 08:56
Last Modified:	21 Aug 2025 08:56
URI:	http://repository.mercubuana.ac.id/id/eprint/96964

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