DESAIN KEMASAN & LABEL PRODUK AKSESORIS "THE NEW COLLECTOR" UNTUK PROMOSI

ROSALINDA, ROSALINDA (2025) DESAIN KEMASAN & LABEL PRODUK AKSESORIS "THE NEW COLLECTOR" UNTUK PROMOSI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The use of packaging in an online based business is very important. This is because the product will go through delivery process handles by a thirt party. However, "The New Collector" as an online accessories business established in 2016, does not yet have packaging that capable of protecting it's products. The current packaging is also lacks brand identity and product information labels. Therefore, the design of packaging and product labels for "The New Collector" accessories is aimed at creating packaging that is not only aesthetic but also functional for promotional purposes. By using the design thinking method, the packaging and product labels are equipped with informative visuals to help users identify the products they purchase. Through various considerations, the local vintage concept was chosen to create a nostalgic impression and build a bridge between generations, enabling "The New Collector" to reach it's entire target audience. Keywords : Packaging, Product Labels, Accessories, Local Vintage Penggunaan kemasan dalam usaha berbasis online sangat penting. Hal ini karena produk akan melalui proses pengiriman yang dilakukan oleh pihak ketiga. Namun, The New Collector sebagai usaha aksesoris online yang sudah berdiri sejak tahun 2016 belum memiliki kemasan yang mampu melindungi produknya. Kemasan yang sekarang pun belum memiliki identitas brand dan label informasi mengenai produk yang ditawarkan. Oleh karena itu, perancangan desain kemasan dan label produk aksesoris "The New Collector" untuk promosi bertujuan untuk menghadirkan kemasan yang tidak hanya estetis, tetapi juga fungsional. Dengan menggunakan metode design thinking, kemasan dan label produk ini dilengkapi dengan visual yang informatif sehingga dapat membantu pengguna dalam mengidentifikasi produk yang dibelinya. Melalui berbagai pertimbangan, konsep vintage lokal dipilih untuk menciptakan kesan nostalgic dan membangun jembatan antara generasi sehingga dapat menjangkau seluruh target audiens "The New Collector". Kata Kunci : Kemasan, Label Produk, Aksesoris, Vintage Lokal

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 009
NIM/NIDN Creators:	42320110031
Uncontrolled Keywords:	Kemasan, Label Produk, Aksesoris, Vintage Lokal
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.69 Labels and Match Covers/Label 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 771 Techniques and Procedures/Teknik Seni Fotografi dan Foto, Prosedur Seni Fotografi dan Foto > 771.3 Cameras and Accessories/Kamera dan Asesoris Kamera > 771.38 Accessories/Aksesoris
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	05 Feb 2025 03:20
Last Modified:	05 Feb 2025 03:20
URI:	http://repository.mercubuana.ac.id/id/eprint/93914

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