IMPLEMENTASI MANAJEMEN PUBLIC RELATIONS DALAM PROGRAM NET GOES TO CAMPUS PADA PT NET MEDIATAMA TELEVISI

ARDIANTONI, LINTANG MAYZALIA (2025) IMPLEMENTASI MANAJEMEN PUBLIC RELATIONS DALAM PROGRAM NET GOES TO CAMPUS PADA PT NET MEDIATAMA TELEVISI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of the digital media world has experienced a significant transformation where the digital era and information technology are present. The traditional broadcasting industry, such as television, is experiencing new challenges and opportunities with the emergence of the Over The Top (OOT) platform which changes the way media content is consumed. This makes Net Tv able to follow the flow of the digital world by implementing the Net Goes To Campus Program. This study aims to see the role of Public Relations management in a program. The paradigm in this study uses the Post Positivism paradigm. This study uses a qualitative approach with a descriptive method through interviews with key informants and supporting informants and using documents and archives. This study focuses on the Implementation of Public Relations Management in the Net Goes To Campus Program. This study shows that the implementation of the Net Goes To Campus Program is carried out using the stages of Public Relations Management, namely Fact Finding, Planning, Taking Action and Communicating and Evaluating. Net Tv Public Relations in achieving the company's management goals has an important role so that it succeeds in building harmonious relationships with educational institutions and is able to provide ongoing education to students. Keywords : Net Goes To Campus, Organizational Communication, Public Relations Management, Corporate Social Responsibility Perkembangan dunia media digital telah mengalami transformasi yang signifikan dimana hadirnya era digital dan teknoligi informasi. Industri penyiaran tradisional, seperti televisi mengalami tantangan dan peluang baru dengan munculnya platform Over The Top (OOT) yang mengubah cara konsumsi konten media. Hal tersebut membuat Net Tv mampu mengikuti arus zaman dunia didgital dengan Mengimplementasikan Program Net Goes To Campus. Penelitian ini bertujuan melihat peran manajemen Public Relations dalam suatu program. Paradigma dalam penelitian ini menggunakan paradigma post positivisme. Penelitian ini menggunakan pendekatan kualitatif dengan metode kualitatif deskriptif melalui wawancara dengan informan kunci dan informan pendukung serta menggunakan dokumen dan arsip. Penelitian ini berfokus pada Implementasi Manajemen Public Relations dalam Program Net Goes To Campus. Penelitian ini menunjukkan bahwa pelaksanaan Program Net Goes To Campus dilakukan menggunakan tahapan Manajemen Public Relations yakni Fact Finding, Planning, Taking Action and Communicating dan Evaluating. Public Relations Net Tv dalam mencapai tujuan manajemen perusahaan memiliki peranan yang penting sehingga berhasil membangun hubungan yang harmonis dengan institusi pendidikan dan mampu memberikan edukasi berkelanjutan kepada mahasiswa. Kata Kunci : Net Goes To Campus, Komunikasi Organisasi, Manajemen Public Relations, Corporate Social Responsibility

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 25 020
NIM/NIDN Creators:	44221010169
Uncontrolled Keywords:	Net Goes To Campus, Komunikasi Organisasi, Manajemen Public Relations, Corporate Social Responsibility
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.71 Data Communications/Komunikasi Data > 005.713 Program/Program 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 300.1-300.9 Standard Subdivisions of Social Science/Subdivisi Standar Dari Ilmu-ilmu Sosial > 300.6 Organization and Management/Organisasi dan Manajemen di Bidang Ilmu Sosial 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	22 Jan 2025 02:16
Last Modified:	22 Jan 2025 02:16
URI:	http://repository.mercubuana.ac.id/id/eprint/93681

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