PENGARUH ONLINE CUSTOMER REVIEW, E-SERVICE QUALITY DAN E-TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN BUKALAPAK

ANDREA, DELLA (2024) PENGARUH ONLINE CUSTOMER REVIEW, E-SERVICE QUALITY DAN E-TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN BUKALAPAK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to determine the influence of online customer reviews, e- service quality, and e-trust on purchasing decisions among Bukalapak consumers. The type of research used in this research is quantitative and the research method used is causal analysis. This research method was analyzed using Partial Least Square (Smart-PLS) Software version 3.0 with a sample of 135 respondents with the analysis method used, namely structural Equation Modeling (SEM) PLS. The sampling technique was carried out using the purposive sampling method. By using a quantitative descriptive approach. The results of this research show that Online Customer Reviews have a positive and significant effect on purchasing decisions, E-Service Quality has a positive and significant effect on purchasing decisions, and E-Trust has a positive and significant effect on purchasing decisions. Keywords: Online Customer Review, E-Service Quality, E-Trust, and Purchasing Decisions Penelitian ini bertujuan untuk mengetahui Pengaruh Online Customer Review, E-Service Quality, dan E-Trust Terhadap Keputusan Pembelian Pada Konsumen Bukalapak. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah analisis kausal. Metode penelitian ini dilakukan dengan analisis memakai Software Partial Least Square (Smart-PLS) versi 3.0 dengan sampel sebanyak 135 responden dengan metode analisis yang digunakan yaitu structural equation modeling (SEM) PLS. Teknik pengambilan sampel dilakukan dengan metode purposive sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukan bahwa Online Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian, E-Service Quality berpengaruh positif dan siginifikan terhadap keputusan pembelian, dan E-Trust berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata kunci : Online Customer Review, E-Service Quality, E-Trust, dan Keputusan Pembelian.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 24 393
NIM/NIDN Creators:	43120110052
Uncontrolled Keywords:	Online Customer Review, E-Service Quality, E-Trust, dan Keputusan Pembelian.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	04 Oct 2024 08:39
Last Modified:	04 Oct 2024 08:39
URI:	http://repository.mercubuana.ac.id/id/eprint/92183

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