PENGARUH PEMANFAATAN ISI KONTEN @COLLEGEMENFESS TERHADAP PEMENUHAN KEBUTUHAN INFORMASI

DANIA, YOLANDA (2024) PENGARUH PEMANFAATAN ISI KONTEN @COLLEGEMENFESS TERHADAP PEMENUHAN KEBUTUHAN INFORMASI. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01 Cover.pdf
Download (431kB) | Preview
[img]
Preview
 Text (ABSTRAK)
02 Abstrak.pdf
Download (73kB) | Preview
[img] Text (BAB I)
03 Bab 1.pdf
Restricted to Registered users only
Download (454kB)
[img] Text (BAB II)
04 Bab 2.pdf
Restricted to Registered users only
Download (325kB)
[img] Text (BAB III)
05 Bab 3.pdf
Restricted to Registered users only
Download (562kB)
[img] Text (BAB IV)
06 Bab 4.pdf
Restricted to Registered users only
Download (453kB)
[img] Text (BAB V)
07 Bab 5.pdf
Restricted to Registered users only
Download (69kB)
[img] Text (DAFTAR PUSTAKA)
08 Daftar Pustaka.pdf
Restricted to Registered users only
Download (145kB)
[img] Text (LAMPIRAN)
09 Lampiran.pdf
Restricted to Registered users only
Download (296kB)

Abstract

The autobase account @collegemenfess is an automatic account on Twitter social media which is used as a place or forum for students to provide information content related to the world of college to each other. This account was created in September 2018. The aim of this research is to find out and explain the influence of use. @collegemenfess Content to Fulfill Information Needs. This research uses a positivism paradigm, using survey research methods, a quantitative approach and an explanatory type. The population of this research is 1,176,513 @collegemenfess followers and a sample of 100 respondents using a sampling error of 10%. The sampling technique uses non-probability sampling with a purposive sampling type. Researchers used SPSS 25 to carry out Validity Test, Reliability Test, Regression Analysis, Correlation Test, Coefficient of Determination (KD), and Hypothesis Test. The research results show that the t test shows that t count is 15.087 > t table 1.984 so that it can be stated that Ha is accepted and Ho is rejected. And the R Square result is 0.699, which means 69.9% of the @collegemenfess Content Utilization variable (X) influences the Information Needs Fulfillment variable (Y). Keywords : Social Media, Twitter, Content, Fulfillment of Information Needs Akun autobase @collegemenfess adalah akun automatic di media sosial Twitter yang dimanfaatkan sebagai tempat atau wadah para mahasiswa/i untuk saling memberikan konten informasi terkait seputar dunia perkuliahan, akun ini dibuat pada bulan September 2018. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan Pengaruh Pemanfaatan Isi Konten @collegemenfess terhadap Pemenuhan Kebutuhan Informasi. Penelitian ini menggunakan paradigma positvisme, dengan menggunakan metode penelitian survei, pendekatan kuantitatif dan tipe eksplanatif. Populasi penelitian ini yaitu followers @collegemenfess sebanyak 1.176.513 dan sampel sebanyak 100 responden dengan menggunakan sampling error sebesar 10%. Teknik penarikan sampel menggunakan non-probability sampling dengan jenis sampel purposive sampling. Peneliti menggunakan SPSS 25 untuk melakukan Uji Validitas, Uji Reliabilitas, Analisi Regresi, Uji Korelasi, Koefisien Determinasi (KD), dan Uji Hipotesis. Hasil penelitian menunjukan bahwa uji t menunjukan bahwa t hitung 15,087 > t tabel 1,984 sehingga dapat dinyatakan Ha diterima dan Ho ditolak. Dan hasil R Square sebesar 0,699 yang artinya sebesar 69,9% variabel Pemanfaatan Isi Konten @collegemenfess (X) dalam mempengaruhi variabel Pemenuhan Kebutuhan Informasi (Y). Kata Kunci: Media Sosial, Twitter, Konten, Pemenuhan Kebutuhan Informasi

Item Type: Thesis (S1)
Call Number CD: FK/PR. 24 114
Call Number: SK/42/24/057
NIM/NIDN Creators: 44220010047
Uncontrolled Keywords: Media Sosial, Twitter, Konten, Pemenuhan Kebutuhan Informasi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.7 Use of Books and Other Information Media As Sources of Information/Penggunaan Buku dan Media Informasi Lain Sebagai Sumber Informasi
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: khalimah
Date Deposited: 22 Jun 2024 04:41
Last Modified: 22 Jun 2024 04:41
URI: http://repository.mercubuana.ac.id/id/eprint/89073

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.