KONVERGENSI SIARAN RADIO MNC TRIJAYA FM PADA PLATFORM TIKTOK DALAM PERLUASAN JANGKAUAN PENDENGAR

AYUNINGSIH, SRI (2024) KONVERGENSI SIARAN RADIO MNC TRIJAYA FM PADA PLATFORM TIKTOK DALAM PERLUASAN JANGKAUAN PENDENGAR. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 COVER.pdf Download (399kB) | Preview
Preview	Text (ABSTRAK) 02 ABSTRAK.pdf Download (93kB) | Preview
	Text (BAB I) 03 BAB 1.pdf Restricted to Registered users only Download (262kB)
	Text (BAB II) 04 BAB 2.pdf Restricted to Registered users only Download (477kB)
	Text (BAB III) 05 BAB 3.pdf Restricted to Registered users only Download (249kB)
	Text (BAB IV) 06 BAB 4.pdf Restricted to Registered users only Download (881kB)
	Text (BAB V) 07 BAB 5.pdf Restricted to Registered users only Download (97kB)
	Text (DAFTAR PUSTAKA) 08 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (186kB)
	Text (LAMPIRAN) 09 LAMPIRAN.pdf Restricted to Registered users only Download (818kB)

Abstract

This research aims to find out how the convergence carried out by MNC Trijaya FM on the TikTok Platform is expanding the reach of listeners. The theory used in this research is the Continuum Convergence Process Theory from Dailey, Demo, and Spillman. Researchers use observational data collection techniques or direct observations in the field and in-depth interviews with sources directly related to the cases studied, as well as documentation in the field to prove that the research was carried out. The object of this research is MNC Trijaya FM which is carrying out convergence on the TikTok platform, with the key research informant being the editorin-chief of MNC Trijaya FM and additional informants namely the social media team, producer, and MNC Trijaya FM TikTok followers. The results of the research stated that in carrying out convergence on the TikTok Platform, MNC Trijaya FM followed the stages of the Continuum Convergence Process Theory from Dailey, Demo, and Spillman, namely cross-promotion, cloning, coopetition, content sharing, to full convergence and succeeded in expanding the reach of listeners to more than 2 million followers, active content uploads and special programs on the TikTok Platform. However, during the convergence stage, MNC Trijaya FM had problems in terms of human resources in the social media team. Keyword: Media Convergence, New Media, Radio, TikTok Penelitian ini bertujuan untuk mengetahui bagaimana konvergensi yang dilakukan MNC Trijaya FM pada Platform TikTok dalam memperluas jangkauan pendengar. Teori yang digunakan pada penelitian ini adalah Teori Proses Konvergensi Kontinum dari Dailey, Demo, dan Spillman. Peneliti menggunakan teknik pengumpulan data observasi atau pengamatan langsung di lapangan dan wawancara mendalam (indepth interview) dengan narasumber yang berkaitan langsung dengan kasus yang diteliti, serta dokumentasi di lapangan guna membuktikan penelitian benarbenar dilakukan. Objek penelitian ini adalah MNC Trijaya FM yang melakukan Konvergensi pada Platform TikTok, dengan informan kunci penelitian adalah pemimpin redaksi MNC Trijaya FM serta tambahan informan yaitu tim media sosial, produser hingga followers TikTok MNC Trijaya FM. Hasil penelitian menyatakan, dalam melakukan konvergensi pada Platform TikTok, MNC Trijaya FM mengikuti tahapan Teori Proses Konvergensi Kontinum dari Dailey, Demo, dan Spillman, yaitu cross-promotion, cloning, coopetition, content sharing, hingga full convergence dan berhasil memperluas jangkauan pendengar hingga memiliki lebih dari 2 juta followers, unggahan konten yang aktif serta program khusus pada Platform TikTok. Namun dalam tahapan konvergensi yang dilakukan, MNC Trijaya FM memiliki kendala dalam hal Sumber Daya Manusia pada tim media sosial. Kata Kunci: Konvergensi Media, Media Baru, Radio, TikTok

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 24 050
Call Number:	SK/41/24/018
NIM/NIDN Creators:	44122110002
Uncontrolled Keywords:	Konvergensi Media, Media Baru, Radio, TikTok
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.234 Motion Pictures, Radio, Television/Gambar Bergerak, Radio, Televisi
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	khalimah
Date Deposited:	29 Apr 2024 01:25
Last Modified:	29 Apr 2024 01:25
URI:	http://repository.mercubuana.ac.id/id/eprint/88295

Actions (login required)

View Item