PERANCANGAN IDENTITAS VISUAL PUTRA MAHKOTA

RACHMAN, FAKHRULLAH THAQIF AZFAR (2023) PERANCANGAN IDENTITAS VISUAL PUTRA MAHKOTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The role of visual identity in business is of utmost importance, especially in building a brand image through the created visual identity, to establish an identity for a brand so that it can compete and be recognized by consumers. The formation of visual identity can be achieved through elements such as logos and color schemes, and it can be utilized across various print and online media, including uniforms, packaging, supporting products, social media, and promotional design. Putra Mahkota has created a visual identity applied to both print and online media as a means of promotional activity while simultaneously introducing this identity to the general public and target market. The design work created by the author includes a logo identity, a Graphic Standard Manual, and various supporting media such as business cards, greeting cards, care cards, packaging, and uniform seal stickers. Keywords: Visual Identity, Logo, Leather Shoes Peran identitas visual dalam bidang usaha sangat dibutuhkan, terlebih untuk membangun sebuah citra merek melalui identitas visual yang dibuat, untuk membangun sebuah identitas terhadap suatu merek sehingga dapat bersaing dan dikenal oleh konsumen. Pembentukan identitas visual dapat dibentuk melalui logo atau warna yang digunakan, identitas visual dapat digunakan pada beberapa media cetak dan online seperti seragam, kemasan, produk pendukung, sosial media, dan desain promosi. Putra Mahkota membuat identitas visual yang diterapkan pada media cetak dan media online sebagai bentuk kegiatan promosi dengan secara bersamaan mengenalkan identitas kepada masyarakat umum serta target pasar. Karya dari perancangan yang penulis buat meliputi identitas logo, buku Graphic Standar Manual, dan beberapa media pendukung seperti kartu nama, kartu ucapan, kartu perawatan, kemasan,seragam segel stiker. Kata Kunci: Identitas Visual, Logo, Sepatu Kulit

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 23 057
Call Number: SDSK/23/23/041
NIM/NIDN Creators: 42319010010
Uncontrolled Keywords: Identitas Visual, Logo, Sepatu Kulit
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 11 Nov 2023 07:59
Last Modified: 11 Nov 2023 07:59
URI: http://repository.mercubuana.ac.id/id/eprint/83146

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