PERANCANGAN BRAND KITCHEN RS

SAMPURNO, RHESA CIPTO (2020) PERANCANGAN BRAND KITCHEN RS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The design of Branding Kitchen RS is a form of fast food brand manufacturing. With a simple and simple design but with good readability, and only display simple illustrations. And also use a little typography on the kitchen RS logo. For the application of the Kitchen RS logo, it only displays the main logo with the cutting board logogram and chef's hat and the “Kitchen” logotype. The background color tends to be light and the logogram tends to be dark to match the light background or vice versa. The conclusion of the designer using a light color combination of dark aims to facilitate legibility Keywords: Fast Food Branding Kitchen RS Perancangan Branding Kitchen RS ini sebagai bentuk pembuatan brand makanan cepat saji. Dengan desain yang simple dan sederhana namun dengan keterbacaan yang baik, dan hanya menampilkan ilustrasi sederhana. Serta juga menggunakan sedikit typografi pada logo kitchen RS. Untuk pengaplikasian logo Kitchen RS juga hanya menampilkan logo utama dengan logogram Talenan dan juga Topi Koki serta logotype “Kitchen”. Latar yang digunakan warnanya cenderung terang dan logogram cenderung gelap untuk menyesuaikan latar yang terang atau sebaliknya. Kesimpulan dari perancang menggunakan warna terang kombinasi gelap bertujuan untuk mempermudah keterbacaan Kata kunci: Branding Makanan Cepat Saji Kitchen R

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 22 062
NIM/NIDN Creators: 42314010076
Uncontrolled Keywords: Branding Makanan Cepat Saji Kitchen R
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 12 May 2023 03:43
Last Modified: 12 May 2023 03:43
URI: http://repository.mercubuana.ac.id/id/eprint/76949

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