PERANCANGAN KAMPANYE HIDUP BERSIH DAN SEHAT DIMASA PANDEMI

MUHAMAD, MUHAMAD (2023) PERANCANGAN KAMPANYE HIDUP BERSIH DAN SEHAT DIMASA PANDEMI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Clean and Healthy Living During a Pandemic is a health-based campaign designed to provide education about prevention of the transmission of Covid-19 in Indonesia, especially for Gen Z audiences in the form of digital posters and motion graphics and this digital campaign will later be published through platforms such as Instagram, Tiktok and Youtube as media for effective dissemination of information about clean and healthy living during a pandemic where these platforms are currently very close in use to the target audience. The design of this campaign uses 2D illustrations using contrasting colors and contains health information known as health protocols, this design uses digital publication media, works made in it use language /copyad that is in accordance with the current trending especially for the target audience. Keywords : Campaign, Healthy During a Pandemic, Digital, 2D Illustration Hidup Bersih dan Sehat Dimasa Pandemi merupakan kampanye berbasis kesehatan yang dirancang dalam rangka memberikan edukasi seputar pencegahan dari penularan Covid19 di Indonesia khususnya bagi audiens generasi Z dalam bentuk poster digital dan motion grafis dan kampanye digital ini nantinya akan terpublikasi melalui platform media seperti Instagram, Tiktok dan Youtube sebagai media penyebaran informasi yang efektif seputar hidup bersih dan sehat dimasa pandemi dimana platform tersebut saat ini sangat didekat penggunaanya dengan target audiens. Perancangan kampaye ini menggunakan ilustrasi 2D dengan menggunakan warna kontras dan berisikan tentang informasi kesehatan yang dikenal dengan protokol kesehatan, rancangan ini menggunakan media publikasi digital, karya yang dibuat didalamnya menggunakan Bahasa/copyad yang sesuai dengan Bahasa kekinian yang sedang trending khususnya untuk target audiens. Kata Kunci : Kampanye, Sehat Dimasa Pandemi, Digital, Ilustrasi 2D

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 23 004
Call Number: SDSK/23/23/005
NIM/NIDN Creators: 42318120027
Uncontrolled Keywords: Kampanye, Sehat Dimasa Pandemi, Digital, Ilustrasi 2D
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.4 Pure and Applied Design and Decoration/Desain Dekorasi Murni dan Terapan
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 04 Apr 2023 03:26
Last Modified: 04 Apr 2023 03:26
URI: http://repository.mercubuana.ac.id/id/eprint/76019

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